Providing a message 'be the best person you can be', this book enables you to apply this to both your business and your life. It also includes advice being open to change; positive thinking; goal setting; achieving clarity and focus in your life, work and business; and accepting responsibility for your successes and failures.
This work is more business focused than his previous effort You Don't Have To Be Born Brilliant, some of his ideas are more focused and he presents some new ideas. For the average person I still feel his earlier work is a better choice.
Picked this book up at the cheap store about 7 years ago. I hated my job, I was confident I had a mediocre life ahead. My life had a total about face after reading this book. My bank balance has not changed but my outlook shifted. I would not read this if you have read other motivational books as it is the same rhetoric spun differently, however as a first time reader in the genera it was a powerful book.