Managing Activism: A Guide to Dealing with Activists and Pressure Groups

by Denise Deegan

Activists and pressure groups can present a serious threat to organizations. An activist group intent on creating opposition can do untold damage to an organization`s reputation, sales, profits and share price. While this sort of action can be destructive, in many cases the motives of the activists are worthy. How can an organizer protect itself without creating a public relations nightmare? The author provides realistic solutions and covers important areas •The dynamics of pressure groups
•Assigning responsibility
•Building relationships
•Media relations
•Handling emergencies

192 pages, Paperback

First published February 1, 2001

About the author

Award-winning and best-selling author, Denise Deegan lives in Dublin with her family where she regularly dreams of sunshine, a life without cooking and her novels being made into movies.

Denise has been a nurse, a china restorer, a pharmaceutical sales rep, a public relations officer, an entrepreneur and a college lecturer. Her most difficult job was being a checkout girl, although ultimately this experience did inspire a short story…

Denise writes for both adults and teenagers. Her novels have been published by Penguin, Random House, Hachette and Lake Union Publishing. Writing under the pen name Aimee Alexander, Denise's contemporary family dramas have become international best-sellers on Kindle.

Under her own name, Denise has written a much-loved contemporary Young Adult trilogy, the Butterfly Novels, the second of which was nominated for an Irish Book Award.

Denise's most recent novel, Through the Barricades, won the international SCBWI Spark Award.