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The Five Faces of Genius: The Skills to Master Ideas at Work
What do Mozart, da Vinci, and Jeff Bezos, founder of Amazon.com, have in common? They have all mastered skills of creative genius.As the dot.com world rapidly changes the face of business and traditional models become obsolete overnight, companies are no longer looking for business managers who are experts at the system. They need people who can use their creativity to constantly reinvent the system. They want business artists.
Annette Moser-Wellman identifies five common creative styles or Faces of Genius: the Seer, the Observer, the Alchemist, the Fool, and the Sage. By using examples from geniuses old and new, she breaks down each face into specific techniques and provides exercises that anyone can use immediately to begin to think more creatively. The Five Faces of Genius teaches business professionals how to develop the creative skills necessary for success by emulating the techniques of past and present geniuses in the arts, sciences, and business.
Annette Moser-Wellman identifies five common creative styles or Faces of Genius: the Seer, the Observer, the Alchemist, the Fool, and the Sage. By using examples from geniuses old and new, she breaks down each face into specific techniques and provides exercises that anyone can use immediately to begin to think more creatively. The Five Faces of Genius teaches business professionals how to develop the creative skills necessary for success by emulating the techniques of past and present geniuses in the arts, sciences, and business.
208 pages, Hardcover
First published March 19, 2001
19 people are currently reading
214 people want to read
About the author
Annette Moser-Wellman
9 books5 followersAnnette is one of the world's leading experts on innovation and leadership. She helps organizations as well as individuals marshal their creative genius and unleash it at work. Annette's company, FireMark Inc, works with leaders of Fortune 1000 firms to create market breakthroughs. She has taught thousands of business people how to use her model for creative thinking and apply it to new products, services and the way we work everyday.
Clients include: The Coca-Cola Company, The Starbucks Coffee Company, Kraft Foods, IBM, The Ford Motor Company and more.
Clients include: The Coca-Cola Company, The Starbucks Coffee Company, Kraft Foods, IBM, The Ford Motor Company and more.
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Displaying 1 - 5 of 5 reviews
October 5, 2016
صار لي فترة طويلة ما قرأت هذه النوعية من الكتب، ولكن للأمانة الكتاب هذا جميل أكثر شيء عجبني في الكتاب هو القصص والأمثلة اللي استعانت فيها آنيت لأنها تضمنت كتاب ورساميين وسنمائيين وعلماء وأصحاب شركات وإلخ هذا الجانب بالنسبة لي كان أمتع من الفكرة الاساسية اللي كتبت من أجلها آنيت هذا الكتاب.
وممكن أن يمثلني جدا هذا الاقتباس الذي أوردته آنيت في كتابها عن أحدهم : "بإمكانك أن تجد ما يهمك في كل ما تقرأه حتى في مجلة خطوط جوية."
وممكن أن يمثلني جدا هذا الاقتباس الذي أوردته آنيت في كتابها عن أحدهم : "بإمكانك أن تجد ما يهمك في كل ما تقرأه حتى في مجلة خطوط جوية."
June 24, 2017
A lot of popular press business books are pretty trendy, offering one or two new ideas and holding them up for consideration as if they were the Holy Grail. For a few months everyone is talking about those ideas and the book gets a flurry of attention. But them the book and the idea eventually disappear from the zeitgeist, never to be heard from again. In contrast to that, here's a book I am likely to revisit in the future. It's got a big idea at its heart, but I found the application of that idea to be both personal and practical.
Annette Moser-Wellman is a business consultant who has spent a number of years studying the ways in which people are creative at work. From that, she has developed a series of five archetypes that describe the various forms or styles of creativity: The Seer, The Observer, The Alchemist, The Fool and The Sage. After beginning the book by describing the five types and asking her readers to assess which of the styles they most frequently use, she moves on to discuss the strengths and weaknesses of each paradigm and to offer practical advice on how to implement more of each style. Her belief is that the more each of us can master the five types, the more creative or innovative we will be overall. Plus, we gain the added benefit of recognizing other people's creative styles and being able to more readily engage with them and access their creativity.
From this book I learned that I use most of the styles at least some of the time. However, I also learned what my dominant creative style is (Alchemist) and which one I struggle the most to implement (Sage). I saw the places in which my creative style may be in conflict or tension with that of some of my co-workers. And I was offered suggestions on ways to ease that tension by being sympathetic to the variety of the styles and by engaging with them in appropriate ways.
This book is easy to read and fun. As someone who has studied both business and the arts for many years, I was surprised to realize that this was really the first time I had read a book on the intersection of business and creativity. And that made the little Alchemist in me very happy.
Annette Moser-Wellman is a business consultant who has spent a number of years studying the ways in which people are creative at work. From that, she has developed a series of five archetypes that describe the various forms or styles of creativity: The Seer, The Observer, The Alchemist, The Fool and The Sage. After beginning the book by describing the five types and asking her readers to assess which of the styles they most frequently use, she moves on to discuss the strengths and weaknesses of each paradigm and to offer practical advice on how to implement more of each style. Her belief is that the more each of us can master the five types, the more creative or innovative we will be overall. Plus, we gain the added benefit of recognizing other people's creative styles and being able to more readily engage with them and access their creativity.
From this book I learned that I use most of the styles at least some of the time. However, I also learned what my dominant creative style is (Alchemist) and which one I struggle the most to implement (Sage). I saw the places in which my creative style may be in conflict or tension with that of some of my co-workers. And I was offered suggestions on ways to ease that tension by being sympathetic to the variety of the styles and by engaging with them in appropriate ways.
This book is easy to read and fun. As someone who has studied both business and the arts for many years, I was surprised to realize that this was really the first time I had read a book on the intersection of business and creativity. And that made the little Alchemist in me very happy.
October 12, 2011
Excellent book on helping us understand our creative strengths and how to nurture our weaker creative side. Tons of practical advice and inspiring examples of people who have excelled by being creative. Definitely a must read!
May 18, 2013
Moser-Wellman promotes her own theory of creativity and problem solving through a system of five faces. The approach is useful for making sure all elements are represented. With a team, it would help ensure a balance or mix.
April 18, 2014
The author details how to avoid "hurry scurry syndrome" where one would hurry to a conclusion or scurry to gather a team to groupthink and instead become a "business artist". A business artist will draw on one of the five facets: seer, observer, alchemist, fool, or sage for creative inspiration.
Displaying 1 - 5 of 5 reviews