How to Understand and Use Design and Layout

by Alan Swann

Find out how design works and how you can make it work for you. Helps you Choosing a shape to work on, choosing the right proportion for your line, choosing a typeface for headings and text, deciding on the size and shape of work on selecting a suitable typeface, deciding on the right color, designing stationary, a business card, a newsletter, a full-color brochure, an advertising insert for direct mail, a point-of-sale package.

Genres: Reference, Design

Paperback

First published January 1, 1987

Reviews

[Patrick · Rating 4 out of 5]

This book was passed on to me when I started my first professional job 15 years ago, and it was already two decades old at that point. The thing about good design, though, is that it doesn't change even if tastes do. Sure, the typefaces and colors are straight from the 80s, but the principles of how to construct an attractive and eye-catching advertisement, book cover, center spread, and more are foundational to any designer.

As goofy as it looks in the 21st century, How To Understand And Use Design And Layout is an essential reference work for any desktop publisher's bookshelf -- and one I return to time and again.

[Brett]

Non-fiction,Art,Graphic Design

[Shandra · Rating 4 out of 5]

Great book for understanding basic principles or a design project.

[Sarah Sammis · Rating 4 out of 5]

Bought for a previous job.

[Sandra · Rating 4 out of 5]

Was a resource for its time.

[Donna Tracy]

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