Advertising as Communication

by Gillian Dyer

Advertising is a form of communication that constantly impinges on our daily lives, yet we are often unaware of its more subtle form of persuasion, or of the extent to which it manipulates our (consumer) culture. This book sets out to examine advertising as a form of communication in contemporary society and also places it in its wider cultural and economic context.

248 pages, Paperback

First published November 18, 1982

Reviews

[Helen · Rating 3 out of 5]

Enjoyed the topic.