Με τι είπαμε ότι ασχολείσαι;: Ο πληρέστερος οδηγός πειστικής επικοινωνίας & ακαταμάχητης αυτοπαρουσίασης στην ψηφιακή εποχή

by Chris Westfall, Σάκης Σεραφείμ (Translator), Sakis Serafim (Translator)

Είναι η ιστορία σου… Πειστική κι Ακαταμάχητη;

Ποτέ δεν είναι η κατάλληλη στιγμή για να κάνεις μια κακή παρουσίαση. Πάρε τον έλεγχο του προσωπικού σου μηνύματος κι ανακάλυψε το πώς μπορείς να επιτύχεις πραγματική επαφή. Αυτό που σου μαθαίνει το παρόν βιβλίο είναι κάτι παραπάνω από απλώς ένα δίλεπτο λογύδριο· είναι η μέθοδος επικοινωνίας της ψηφιακής εποχής. Είτε το γράφεις στο twitter είτε το λες διά ζώσης, αυτό που έχεις να πεις πρέπει να είναι δυνατό… ειδάλλως χάνεται μέσα στον θόρυβο.

Εδώ λοιπόν σας δίνεται το πολύτιμο εγχειρίδιο που σας επιτρέπει να δημιουργήσετε μια ακαταμάχητη και αυθεντική επαφή με τους ανθρώπους που έχουν τη μεγαλύτερη σημασία για εσάς.

Στον κόσμο τού Web 2.0 δεν είναι πλέον μυστικό ότι οι επαφές δεν διενεργούνται τόσο πια στον δρόμο όσο στα κοινωνικά δίκτυα. Σήμερα, το να είναι κανείς ακαταμάχητος και να δικτυώνεται δεν βασίζεται πλέον σε κάποια παρωχημένη πωλησιακή στρατηγική ή σε λεκτικές ακροβασίες – βασίζεται σε ΕΣΑΣ. Ανακαλύψτε το πώς να εντοπίσετε τα σημαντικά, να υπερβείτε τη νευρικότητά σας και να μοιραστείτε το προσωπικό μήνυμά σας με τρόπο σύντομο, μεστό και πανίσχυρο.

Genres: Business, Self Help, Personal Development

136 pages, Mass Market Paperback

First published May 7, 2012

About the author

Chris Westfall is one of the most sought-after coaches and keynote speakers in the world. He has helped launch over five dozen businesses and has appeared on ABC News, NBC TV, and CNN. His clients have appeared on Shark Tank, Dragons Den in Canada and Shark Tank - Australia. A regular contributor to Forbes, he has worked with thousands of leaders at Fortune 500 companies, non-profit organizations, and high-tech startups. He regularly consults with top-tier universities and is the author of four books, including Easier and Leadership Language, both from Wiley.

He is a keynote speaker to Fortune 500 companies and internationally-recognized high growth organizations. As a coach, his clientele includes media personalities, political leaders, executives, entrepreneurs, professional athletes, and best-selling authors.


More on his website: westfallonline [dot] com

Reviews

[Luca · Rating 4 out of 5]

Very good book, easy to read with very good and interesting ideas about how to present in general and how to present yourself. I liked a lot the video examples and explanations the author put into the book. I really learned a lot about my own pitch, what to look for, and how to do it well.
I would definitely recommend it if you're looking to make your own pitch!

[Nitinkumar Gove · Rating 3 out of 5]

I liked the formula based approach which is described in this book. It pretty much lays out the foundation for a good pitch for you. There are few things which I am going to implement for sure from this book.

[Alex Gordon · Rating 5 out of 5]

good book. a lot of common sense but worth a gander to glean some encouragement and some incite... hey you can't make anyone say yes but it's nice to know you put your best foot forward. don't be a robot. don't talk like a text book. captivate. be succinct. focus on value for the audience, etc... i liked the examples has near the end of the book on pitching to different types of businesses... i have had angel investors before and win find one you can work with -they are real angels. many ways for bigger companies to take over... i like the point he made about selling your people not your product. i am going to focus on doing that more often now. Thank you Mr Westfall. :)
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[Carlos G. · Rating 2 out of 5]

Contains broken links to videos and websites. Buy it at rebate price only.

[Cai · Rating 4 out of 5]

Once upon a time, if someone wanted to pitch an idea they would corner the relevant person in the elevator. They would deliver a two-minute speech, as long as it would take from the bottom floor up. Today, we are no longer pitching ideas in an elevator, but the concept is much the same. Chris Westfall outlines his tips and tricks to delivering the perfect two-minute speech.

This book was informative and interactive. At the end of each section, there was a section for you to work on your own elevator pitch with each step. The fact that Westfall is highly experienced and successful in this area provides confidence in the information given. The New Elevator Pitch was easy to read and follow and quite relevant to the way society has evolved to a social media platform.
There is nothing wrong with the book, it just doesn’t wow you enough to warrant anymore than 4 stars.

My recommendation: Great book to help you develop a quick pitch.

[Eleftheria · Rating 2 out of 5]

Σίγουρα η κεντρική ιδέα είναι καλή και έχει μερικά διαμάντια. Αν μάλιστα κάνεις και τις ασκήσεις ειλικρινά έχεις καλές πιθανότητες πραγματικής βελτίωσης. Αισθάνομαι όμως ότι στην προσπάθεια προσέγγισης ευρύτερου κοινού κάπου χάνεται.

Για τον ίδιο σκοπό (αν και πιο χαλαρό κι όχι τόσο οργανωμένο) με κάλυψε σαφώς καλύτερα το Και λοιπόν; :Πώς να Επικοινωνείτε αυτό που έχει σημασία στο Ακροατήριό σας.

[Matt Gwynn · Rating 5 out of 5]

This is an excellent read for anyone who is interested in perfecting their persuasive abilities. The content is simple and the activities are both creative and helpful. I especially recommend it to salespeople and young professionals.

[Lynda · Rating 2 out of 5]

Used to develop materials to help students write their own elevator speech

[Andrea Kastner · Rating 4 out of 5]

Helpful.

[Víctor Corniel Brito · Rating 4 out of 5]

Excellent