Managerial Analytics: An Applied Guide to Principles, Methods, Tools, and Best Practices

by Michael Watson, Derek Nelson, Peter Cacioppi

The field of analytics is rapidly evolving, making it difficult for professionals and students to keep up the most current and effective applications. Managerial Analytics will help readers sort through all these new options and identify the appropriate solution. In this reference, authors Watson, Nelson and Cacioppi accurately define and identify the components of analytics and big data, giving readers the knowledge needed to effectively assess new aspects and applications. Building on this foundation, they review tools and solutions, identify the offerings best aligned to one’s requirements, and show how to tailor analytics applications to an organization’s specific needs. Drawing on extensive experience implementing, planning, and researching advanced analytics for business, the authors clearly explain all this, and

236 pages, Hardcover

First published November 26, 2013

Reviews

[Isaac Fry · Rating 5 out of 5]

I enjoyed this book much more than I ever thought I would. Definitely a plausible career path in the future.