Paradoxical assertions and philosophical problems full of delight and recreation for all ladies and youthful fancies by R.H.

by Robert Heath

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The below data was compiled from various identification fields in the bibliographic record of this title. This data is provided as an additional tool in helping to insure edition

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Paradoxical assertions and philosophical problems full of delight and recreation for all ladies and youthful fancies by R.H.
Heath, Robert, fl. 1636-1659.
prelim. p. [6].
[8], 72, [4], 36 p.
London : Printed by R.W., and are to be sold by Charles Webb ..., 1659.
Wing / H1341
English
Reproduction of the original in the University of Illinois (Urbana-Champaign Campus)


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130 pages, Paperback

First published December 13, 2010

About the author

Dr. Robert Heath has a worldwide reputation as an expert in the role of emotion and attention in the field of brand communication. In 2001 he developed the Low Attention Processing Model of advertising, after which he published the best-selling monograph The Hidden Power of Advertising. His published research has garnered him major prizes, including the dual award of the MRS David Winton and ISBA Prizes. Dr. Heath is a Senior Lecturer in Advertising at University of Bath School of Management and a Board Member of the Wharton Global Future of Advertising Project.