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Constructing Hegemony:The Latin American Boom And The Book Industries Of Spain And Mexico,1963-1967

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This thesis analyses the process of construction of hegemony in the Spanish-language
publishing world in the 1960s. It compares the book industries of Spain and Mexico to
understand how the Spanish rather than the Mexican industry established itself as the
main one of their shared language. The empirical research design consisted of interviews,
historical sociology, bibliographical and archival research, and cultural, social, and
political analysis. The context thus compared is one in which a group of outstanding
authors and other actors, such as an editor and a literary agent, fully exercised their
agency within their particular circumstances, often going against and beyond them. For
the first time in history, Spain’s publishing industry made it possible, mostly from
Barcelona, for a small group of Latin American authors to become professional writers
and for their work to reach international audiences and be translated into different
languages. This set of events became known as the “Latin American Boom.” This study’s
empirical findings include that the Boom authors opted to face censorship under the
Franco regime in Spain, rather than aiming to develop their literary careers in the
precarious, inefficient publishing systems in place in Latin America at the time. This work
draws on Laclau and Mouffe’s theory to build the argument that diverse factors —
Colonial history, cultural public policies and industrial models, networking
among social actors, and authors’ agency of professionalisation — articulated to establish
the hegemony of Spain’s book industry. In doing so, this dissertation engages with two
theoretical those of hegemony construction and that of whether hegemony
belongs solely to the realm of national societies or whether it could be built globally. This
dissertation, therefore, contributes to the sociology of culture and publishing by revealing
how the construction of cultural hegemony worked in the Latin American Boom
phenomenon.

151 pages, Kindle Edition

Published June 21, 2023

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