How to Succeed in Advertising When All You Have Is Talent: Today's Top Creatives Show You How

by Laurence Minsky

In this unique book, today's top advertising copywriters and art directors share their insights into how to break into and succeed in the advertising business. With sometimes conflicting advice and diverse career paths, these award-winning creatives describe how raw talent, high energy, and competitive spirit build the groundwork for an outstanding career in advertising. In addition, How to Succeed in Advertising When All You Have Is Talent features dazzling selections from each creative's best-known campaigns, as well as some previously unseen pieces from their beginning portfolios. A deft and delightful exploration, this book will educate and inspire pros and novices alike to produce their best work and succeed in this challenging, but rewarding profession.

256 pages, Paperback

First published March 1, 1996