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Cases in Strategic Management
A casebook introducing strategic management skills through 35 cases concentrating on implementing and monitoring basic strategies and industry analysis and strategic management in competitive business situations. This third edition includes all new cases involving domestic and international companies in situations from 1990 to 1993 and company responses to ethical issues, coping with success, and mergers. Includes notes to the student on preparing for case discussion, written assignments, and oral presentations. No index. Annotation copyright Book News, Inc. Portland, Or.
519 pages, Paperback
First published January 1, 1988
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