Strategic Management

by John A. Pearce II, Richard B. Robinson

Contains contemporary research in strategic management with an emphasis on conceptual tools and skills. This book includes BusinessWeek short cases and an assortment of traditional, longer strategic management cases. It uses a pedagogical model to provide logic and structure to its treatment of strategic management.

Genres: Management, Textbooks, Business

Hardcover

First published December 28, 2004

Reviews

[Puja Gupta]

disgustn

[Mhs]

???

[Suellen · Rating 3 out of 5]

This covers all of the basic concepts of strategy. A fair beginner introduction to all of the concepts required to pass your class.

[Anne-Marie · Rating 4 out of 5]

Concise, easy to follow with frequent demonstrative examples. Nice overview of strategic management from a C level management view points and larger global concepts

[Christine]

I want to cry every time i read something from this book.

[Vegetarian · Rating 5 out of 5]

This was the textbook in my final (10th) course in my Master of ?Science in Management program, "Strategic Planning and Management" at Emmanuel. An outstanding textbook, but IMHO it require 2-3 readings because there's so much there - unless the reading is very slow, deliberate, and unhurried.

[Cherry · Rating 4 out of 5]

a heavy book on strategic management

[Hominyi]

to do my assignment

[Ijang Samsudin]

i'm interest