According to Kotler: The World's Foremost Authority on Marketing Answers Your Questions

by Philip Kotler

Over the years, world-renowned marketing guru Philip Kotler has been asked thousands of questions by clients, students, business audiences, and journalists. Now in one quick reference, Kotler provides answers to some of the toughest ones, revealing his philosophies on marketing topics including strategy, product, price, place, promotion, marketing research and planning, direct marketing, small business marketing, and more. According to Kotler offers his insightful, thought-provoking answers to questions such as: - What effects are dynamics like globalization, hyper competition, and the Internet having on marketing? - What skills do marketing managers need to be successful? - What marketing strategies make sense during a recession? - What are holistic marketing and reverse marketing? - How can a local brand be turned into a global brand? - What signs might indicate a need for a change in strategy? - What does the marketing department of the future look like? Kotler expounds on these and many other questions in this fascinating, landmark book no marketing professional should be without.

Genres: Business, Nonfiction

168 pages, Paperback

First published January 1, 2004

About the author

Professor Kotler's book, Marketing Management, is the world's most widely used graduate level textbook in marketing. His other textbooks include Principles of Marketing and management: An Introduction and they are also widely used around the world.
Kotler developed new concepts in marketing including atmospherics, demarketing, megamarketing, turbomarketing and synchromarketing. He believes that marketing theory needs to go beyond price theory and incorporate the dynamics of innovation, distribution and promotion systems into analyzing, explaining and predicting economic outcomes.
Kotler has worked for many large companies in the areas of marketing strategy, planning and organization, and international marketing.
He presents seminars in major international cities and countries around the world on the latest marketing developments to companies and other organizations.
"He is the father of Marketing Management".
(Wikipedia)

Reviews

[Epos Opus · Rating 5 out of 5]

Title: Kotlerin Kanta
Author: Philip Kotler
Isbn: 952-5024-74-1
Publisher:Rastor OY
Pages: 149
Format: Paperpack
Language: Finnish
Published: 2005
Stars: ⭐️⭐️⭐️⭐️⭐️ (5)
Read and Review: 2025

Kotlerin Kanta (According to Kotler) by the godfather of Marketing - Philip Kotler- again shines the wisdom about marketing he has gained through out the years. Kotler says that the book is meant to serve as a concise, question‐and‐answer reference that distills decades of his marketing expertise into accessible, practical insights. In the book he “answers thousands of questions” he’s received from clients, students, business audiences, and journalist.

In According to Kotler, Philip Kotler explores a wide range of marketing topics, covering everything from market dynamics and the fundamental role of marketing to the development of effective marketing strategies. He delves into the essential marketing tools, including the classic 4Ps—product, price, place, and promotion—while also emphasizing the importance of strategic planning in marketing decision-making. Kotler examines how marketing functions are organized within companies, the processes for monitoring marketing performance, and the integration of financial management in marketing activities. Additionally, he discusses the application of marketing principles across different industries and sectors, providing a comprehensive perspective on both traditional and emerging marketing practices.

I think the book remains relevant in terms of marketing fundamentals. However, it is somewhat outdated, as it does not extensively cover areas like digital marketing.

[Mati 'Matimajczyta' · Rating 5 out of 5]

The works of this marketing luminary have been instrumental in fostering my passion for marketing and sales, ultimately guiding me towards a career in trade marketing. When I discovered that I could borrow this book from the library at work, I eagerly seized the opportunity to be the first to read it. And it did not disappoint. Here, we have a condensed reservoir of information, thoughtfully distilled and presented in Philip's signature accessible style. I believe this book can serve as an enlightening read for newcomers entering the field, offering valuable insights into whether marketing aligns with their aspirations. Even if it doesn't, it equips them with fundamental knowledge that remains invaluable in today's world.

[Diego · Rating 3 out of 5]

Es un libro bastante útil y básico para alguien relativamente nuevo en el marketing, pero poco práctico, bastante desactualizado.

[Akshay Kapoor · Rating 4 out of 5]

Good

[Hải Nguyễn · Rating 5 out of 5]

It 's very good and helpful for my study

[Diane Eldridge · Rating 4 out of 5]

Reading this book was like attending his class and hearing somebody asking many questions which you yourself wanna ask to the 'Marketing guru'. The explanations given is so clearly catched. If you imagine this book is gonna be boring, well it's not. It's enjoyable and I still keep it as one of my "bible".

[inoel · Rating 4 out of 5]

If you talk about marketing, you talk about Kotler. On this book, the marketing guru answer all modern marketing issue that we need to know!

[Mark Fallon · Rating 4 out of 5]

A great compilation of questions (with the answers!) that people have posed to Kotler over the years.

[Lori Grant · Rating 5 out of 5]

A must-read book on marketing by Philip Kotler for the knowledge worker, manager, executive, or entrepreneur.

[Nivas · Rating 4 out of 5]

Great book