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Топливо для идей. Как генерировать контент бесконечно
Весь мир перешел в онлайн и никогда раньше мы не потребляли столько контента, как сейчас. Реклама, кино, сериалы, социальные сети, СМИ – ежеминутно на человека сваливается огромное количество информации, но как сделать так, чтобы именно ваша идея, именно ваш продукт запомнился? Больше не нужно ждать вдохновения и ломать голову над очередным постом. Эта книга даст вам рабочую схему на все случаи жизни, чем бы вы ни занимались. «Топливо для идей» – это простая структура, которая каталогизирует процесс мозгового штурма и делает генерацию идей легкой и универсальной! Все что вам нужно – определиться с форматом и выбрать акцент, и идеи польются рекой!
192 pages, Paperback
Published January 1, 2023
About the author
Melanie Deziel
3 books23 followersKeynote Speaker.
Founder of StoryFuel.
Brand Storyteller Educator.
Award-Winning Content Creator.
. . .
Melanie Deziel is a keynote speaker, author, award-winning branded content creator, and lifelong storyteller, on a mission to share the power of compelling and credible content with others. Melanie is the author of "The Content Fuel Framework: How to Generate Unlimited Story Ideas", and the founder of StoryFuel, which teaches marketers, publishers, creators and companies of all sizes how to tell better brand stories.
As the first editor of branded content at The New York Times's T Brand Studio, Melanie wrote the sponsored content pieces that won the 2014 and 2015 Best Native Advertising Execution OMMA Awards, including the acclaimed "Women Inmates" piece for Netflix. She was a founding member of HuffPost Partner Studio, the digital publisher's brand storytelling team. She also served as the Director of Creative Strategy at Time Inc., building branded content strategy across 35+ US media properties, including Time, Fortune, People, Sports Illustrated, Entertainment Weekly and more.
Melanie has spoken at conferences and events around the world, teaching tens of thousands how to think like journalists and tell better stories. Her international keynotes have been live-translated into five languages and she's graced the stage of industry leading events including Content Marketing World, Native Ad Days, SXSW, Social Media Marketing World, Inbound, and more. She's done corporate workshops and trainings for companies of all types, from media companies and regional retailers to national insurance companies and tech giants.
Melanie studied journalism at the University of Connecticut, and earned her M.A. in Arts Journalism from Syracuse University. She serves on the board of the Native Advertising Institute and is a member of the NYC Chapter of the National Speakers Association. She lives in New Jersey with her husband.
Social media, email, mailing address and more: https://www.storyfuel.co/contact
Founder of StoryFuel.
Brand Storyteller Educator.
Award-Winning Content Creator.
. . .
Melanie Deziel is a keynote speaker, author, award-winning branded content creator, and lifelong storyteller, on a mission to share the power of compelling and credible content with others. Melanie is the author of "The Content Fuel Framework: How to Generate Unlimited Story Ideas", and the founder of StoryFuel, which teaches marketers, publishers, creators and companies of all sizes how to tell better brand stories.
As the first editor of branded content at The New York Times's T Brand Studio, Melanie wrote the sponsored content pieces that won the 2014 and 2015 Best Native Advertising Execution OMMA Awards, including the acclaimed "Women Inmates" piece for Netflix. She was a founding member of HuffPost Partner Studio, the digital publisher's brand storytelling team. She also served as the Director of Creative Strategy at Time Inc., building branded content strategy across 35+ US media properties, including Time, Fortune, People, Sports Illustrated, Entertainment Weekly and more.
Melanie has spoken at conferences and events around the world, teaching tens of thousands how to think like journalists and tell better stories. Her international keynotes have been live-translated into five languages and she's graced the stage of industry leading events including Content Marketing World, Native Ad Days, SXSW, Social Media Marketing World, Inbound, and more. She's done corporate workshops and trainings for companies of all types, from media companies and regional retailers to national insurance companies and tech giants.
Melanie studied journalism at the University of Connecticut, and earned her M.A. in Arts Journalism from Syracuse University. She serves on the board of the Native Advertising Institute and is a member of the NYC Chapter of the National Speakers Association. She lives in New Jersey with her husband.
Social media, email, mailing address and more: https://www.storyfuel.co/contact
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