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Топливо для идей. Как генерировать контент бесконечно
Весь мир перешел в онлайн и никогда раньше мы не потребляли столько контента, как сейчас. Реклама, кино, сериалы, социальные сети, СМИ – ежеминутно на человека сваливается огромное количество информации, но как сделать так, чтобы именно ваша идея, именно ваш продукт запомнился? Больше не нужно ждать вдохновения и ломать голову над очередным постом. Эта книга даст вам рабочую схему на все случаи жизни, чем бы вы ни занимались. «Топливо для идей» – это простая структура, которая каталогизирует процесс мозгового штурма и делает генерацию идей легкой и универсальной! Все что вам нужно – определиться с форматом и выбрать акцент, и идеи польются рекой!
192 pages, Paperback
Published January 1, 2023
About the author
Melanie Deziel
3 books25 followersKeynote Speaker.
Founder of StoryFuel.
Brand Storyteller Educator.
Award-Winning Content Creator.
. . .
Melanie Deziel is a keynote speaker, author, award-winning branded content creator, and lifelong storyteller, on a mission to share the power of compelling and credible content with others. Melanie is the author of "The Content Fuel Framework: How to Generate Unlimited Story Ideas", and the founder of StoryFuel, which teaches marketers, publishers, creators and companies of all sizes how to tell better brand stories.
As the first editor of branded content at The New York Times's T Brand Studio, Melanie wrote the sponsored content pieces that won the 2014 and 2015 Best Native Advertising Execution OMMA Awards, including the acclaimed "Women Inmates" piece for Netflix. She was a founding member of HuffPost Partner Studio, the digital publisher's brand storytelling team. She also served as the Director of Creative Strategy at Time Inc., building branded content strategy across 35+ US media properties, including Time, Fortune, People, Sports Illustrated, Entertainment Weekly and more.
Melanie has spoken at conferences and events around the world, teaching tens of thousands how to think like journalists and tell better stories. Her international keynotes have been live-translated into five languages and she's graced the stage of industry leading events including Content Marketing World, Native Ad Days, SXSW, Social Media Marketing World, Inbound, and more. She's done corporate workshops and trainings for companies of all types, from media companies and regional retailers to national insurance companies and tech giants.
Melanie studied journalism at the University of Connecticut, and earned her M.A. in Arts Journalism from Syracuse University. She serves on the board of the Native Advertising Institute and is a member of the NYC Chapter of the National Speakers Association. She lives in New Jersey with her husband.
Social media, email, mailing address and more: https://www.storyfuel.co/contact
Founder of StoryFuel.
Brand Storyteller Educator.
Award-Winning Content Creator.
. . .
Melanie Deziel is a keynote speaker, author, award-winning branded content creator, and lifelong storyteller, on a mission to share the power of compelling and credible content with others. Melanie is the author of "The Content Fuel Framework: How to Generate Unlimited Story Ideas", and the founder of StoryFuel, which teaches marketers, publishers, creators and companies of all sizes how to tell better brand stories.
As the first editor of branded content at The New York Times's T Brand Studio, Melanie wrote the sponsored content pieces that won the 2014 and 2015 Best Native Advertising Execution OMMA Awards, including the acclaimed "Women Inmates" piece for Netflix. She was a founding member of HuffPost Partner Studio, the digital publisher's brand storytelling team. She also served as the Director of Creative Strategy at Time Inc., building branded content strategy across 35+ US media properties, including Time, Fortune, People, Sports Illustrated, Entertainment Weekly and more.
Melanie has spoken at conferences and events around the world, teaching tens of thousands how to think like journalists and tell better stories. Her international keynotes have been live-translated into five languages and she's graced the stage of industry leading events including Content Marketing World, Native Ad Days, SXSW, Social Media Marketing World, Inbound, and more. She's done corporate workshops and trainings for companies of all types, from media companies and regional retailers to national insurance companies and tech giants.
Melanie studied journalism at the University of Connecticut, and earned her M.A. in Arts Journalism from Syracuse University. She serves on the board of the Native Advertising Institute and is a member of the NYC Chapter of the National Speakers Association. She lives in New Jersey with her husband.
Social media, email, mailing address and more: https://www.storyfuel.co/contact
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May 10, 2026Топливо для идей. Как генерировать контент бесконечно takes one of the most frustrating parts of modern creative work constantly needing fresh ideas and turns it into something structured, practical, and surprisingly manageable. Melanie Deziel strips away the myth that strong content only comes from bursts of inspiration and instead shows how creativity can become a repeatable process.
What makes the book effective is its simplicity. Rather than overwhelming readers with theory or marketing jargon, Deziel focuses on frameworks that immediately feel usable. The concept of combining formats with angles creates a system that helps readers stop staring at blank pages and start seeing content opportunities everywhere around them.
The book also understands the pressure of the digital age exceptionally well. We live in an environment saturated with endless posts, videos, articles, and advertising, where attention disappears almost as quickly as it arrives. Deziel addresses that reality directly, offering a way to consistently generate ideas without burning out creatively.
What stands out most is how universal the approach feels. Whether someone works in marketing, media, entrepreneurship, education, or personal branding, the framework adapts naturally to different industries and goals. It’s less about chasing viral moments and more about building a sustainable creative process that keeps producing relevant, engaging ideas over time.
At its core, this is a book about removing fear from creativity. Instead of waiting for inspiration, readers learn how to create systems that allow inspiration to happen more consistently. For creators, marketers, business owners, and anyone responsible for producing ongoing content, it offers a practical roadmap for staying creatively productive in a world that never stops demanding new ideas.
What makes the book effective is its simplicity. Rather than overwhelming readers with theory or marketing jargon, Deziel focuses on frameworks that immediately feel usable. The concept of combining formats with angles creates a system that helps readers stop staring at blank pages and start seeing content opportunities everywhere around them.
The book also understands the pressure of the digital age exceptionally well. We live in an environment saturated with endless posts, videos, articles, and advertising, where attention disappears almost as quickly as it arrives. Deziel addresses that reality directly, offering a way to consistently generate ideas without burning out creatively.
What stands out most is how universal the approach feels. Whether someone works in marketing, media, entrepreneurship, education, or personal branding, the framework adapts naturally to different industries and goals. It’s less about chasing viral moments and more about building a sustainable creative process that keeps producing relevant, engaging ideas over time.
At its core, this is a book about removing fear from creativity. Instead of waiting for inspiration, readers learn how to create systems that allow inspiration to happen more consistently. For creators, marketers, business owners, and anyone responsible for producing ongoing content, it offers a practical roadmap for staying creatively productive in a world that never stops demanding new ideas.
Displaying 1 - 1 of 1 review