My grandfather's favourite writer is Arthur Hailey. He introduced my mum to his books, and in turn, she to me. He's not the most popular writer around, I see that, but I feel like his books have a lot more substance than a lot of books of a similar genre (think the likes of Robin Cook). This is for various reasons; for starters, he is a splendid writer - he knows how to "spin a tale". He also does his research well - all his facts are verifiable and true, at least as far as my research skills go. Strong Medicine, though, remains my favourite book by him. Perhaps because this was the first of his books that I read, but mostly because I really like Celia Jordan, the protagonist, a pharmaceutical sales rep. Well, she starts off as a sales rep, at least.
She's assertive, smart, caring, as well as being a good wife and a mother. She fucks up multiple times, during the course of the book, including, at one point, cheating on her husband, but as I've previously mentioned, I like flawed characters. And Celia Jordan is flawed, also. She's egotistical, stubborn, and at times, so caught up with going forward, with plummeting into the future, that she forgets to stay grounded. Her husband, Andrew is a doctor, and their conflicting professions many times cause fights between the couple; but that's just it, there's an element of realism to their marriage that I find refreshing. There are other characters, whose names I don't remember, like a geneticist determined to find some cure for Alzheimer's, his smart and beautiful...wife, and the entire upper management of Felding-Roth, a hotshot pharma company that Celia works for.
Strong Medicine, through the course of the story, shows the growth of Celia Jordan as a businesswoman, a wife, a mother, and a friend. Because the book covers a significant period of time, in its attempt to show Celia's growth, it also covers a great number of historical events in its story. By history, I mostly mean events that were significant in the pharmaceutical and medical world; the most important one being the tragedy that transpired after the introduction of the drug Thalidomide in the markets in the 1950s-60s. Strong Medicine is a commentary on the rise and fall of the pharmaceutical industry masquerading as fiction, and it makes for an interesting read. It is definitely not Hailey's best work - if you're looking for the best work, you should read his Airport. However, I highly recommend this book.