Dangerous - A Go-to Guide for Church Communication

by Kevin D. Hendricks, Cleve Persinger, Chuck Scoggins

Dangerous covers the basics of church marketing, including design, writing, sound, video, web, social media and several articles on big picture strategy for beginners. It’s designed to be like a visit from a Creative Missions team, quickly offering practical insights and ideas to a church ready to improve their communication.

Genres: Communication

81 pages, Paperback

First published May 12, 2013

About the author

Kevin D. Hendricks lives in St. Paul, Minn., with his wife, two kids and two dogs. He does freelance writing and editing through his company Monkey Outta Nowhere.

He's been blogging since 1998 and has published a number of books, including NaNoWriMo novels, personal and professional projects and a children's book with his daughter.

Reviews

[Jonathan Brooker · Rating 3 out of 5]

A quick glimpse at a variety of elements of church communications that reads like a collection of blog posts. The short chapters and dives into the various dimensions of church communication are good because you get to cut to the chase with important topics as well as be able to quickly read through topics that may not be as immediately applicable. However, this does mean that you're not going to go as deep into topics you may wish they would have.
All in all, I'd say it was a pretty helpful read but would be especially helpful to the type of churches that they're assisting through their Creative Missions (which is an incredibly awesome idea! Check it out.).

[Lee · Rating 4 out of 5]

This ebook had some really helpful information regarding church communication, but I felt as if I had read a few of the articles before as blog posts. Even though the book was just a couple of dollars, I think I could have found all the info for free on some of the websites highlighted within the book. Still, a helpful introduction to church communication & social media.

[Bethany · Rating 4 out of 5]

This is a real quick read, broken down into articles of only a couple pages on topics that affect people concerned about church communication.

Some articles are more useful than others, and range from using social media to considering your church through the lens of a first time visitor.

[Trevor · Rating 3 out of 5]

Probably a great start for those having a hard time finding their bearings. That doesn't quite describe my situation, so this book was not incredibly enlightening, though it did have some helpful thoughts.

[Micah Lugg · Rating 3 out of 5]

A good little primer for churches looking to make strides toward improving their communication to their members. It helped spark some ideas for us and challenged us to focus on the "why" before the "what."