This book falls somewhere between Living on The Volcano by Michael Calvin and Leading by Alex Ferguson, both in subject matter and quality (Managers/good and Managing/awful respectively). This has the feel of a book that is about football management, but to give it a veneer of legitimacy for football-fan ambitious future leaders, is also about business. But it's not really about business at all, and the most appropriately business sections are in fact the dullest due to their sheer obviousness.
The major plus point for this book is that it did have genuinely big-name managers interviewed at the time it was written (more on that shortly) which is quite impressive, and probably related to the Barclays and Deloitte logos on the back cover. And these are not one-liners dotted on the odd page, but genuinely long interviews whose content is spread over the book in the relevant sections. It is not just the names, but the nature of the interviews that is more unusual - though managers are permanently in the press, it is in the context of doing the best for their team, rather than talk about management in general, which is interesting in the cases of, say, Mick McCarthy and Carlo Ancelotti who get a lot of airtime here. The flipside to this, is that these are former footballers who are now football managers, in a job that requires 24/7 attention to the game itself. And that means all the stories and techniques are based around football and footballers, not How to Lead people. For example, the managers talk about pleasing the chairman, which is used to make a wider point about 'stakeholders.' But even the most low-ranking employee knows his priority is to be on the right side of his boss and then worry about the other relevant parties, so drawing on wider conclusions is a waste of space.
However, in four years, the managerial landscape has changed. Mancini's descent makes the lauding of him here seem absurd despite his previous achievements, and Walter Smith is made out to be some God who may well be Scotland-famous, but isn't as well-regarded elsewhere. Mourinho, too, has had a bit of sheen taken away from him, and Roy Hodgson embarrassingly left England. There is also some wilful rewriting of history. Mourinho 'moved from' Chelsea to Inter, just as Joey Barton moved from his house to his prison cell, and any drier periods for a manager are excused. McCarthy had one bad derby result and was sacked by Wolves, ignoring the preceding events that led to one bad result being enough justification to find a new manager. One could be forgiven for thinking that good leaders are those that happen to be at the top at a given moment, rather than the best at leading people, if we are tempted to draw big conclusions about the world from this.
There is also the lack of rigour applied to managers of conflicting views. Warnock sees himself as a great Chamionship manager but not good enough for the Premier League, yet the book talks about self-improvement and ambition to get to the top. One manager is prepared to sacrifice his family life for a demanding job, Warnock tells the chairman at the outset that he needs to see his family a lot. Warnock is presented in a flattering manner. Could it be that there is no defining trait of a good leader? This book falls into the usual trap at times, which is to look at those having success at the time, asking them their traits, and concluding those are the right ones, ignoring form, circumstance and causality. If this book had stayed as a manager profile it would not have missed much but could have missed out the rubbish.