Unique insights from pioneers of Google’s Startup Accelerator on why building teams is harder than building tech—and a proven way to develop a strong, resilient and effective team.
Most startups fail not because of a bad product, poor timing, or mismanaged cash, but because of people problems: conflicts over strategy, decision-making, and team culture. Even the smartest entrepreneurs have been derailed by these soft How do you fire a loyal friend who’s not up to par? How do you motivate your team to give their all? What happens when egos and emotions overpower facts and reason? The soft stuff can be shockingly hard.
Martin Gonzalez and Josh Yellin outline the common traps startup teams fall into, and share their powerful one-day workshop that helps teams escape those traps. The unique process of TheBonfire Moment brings colleagues together for a full day of facing hard truths, noticing hidden dynamics, and gearing up for the intense challenges of startup life. When the constant hustle feels overwhelming, a team’s Bonfire Moment pulls them out of the day-to-day intensity to reflect and reboot.
The Bonfire Moment has proven effective with hundreds of teams of all sizes around the world—from the smallest startups to large organizations—significantly improving their cohesion, focus and effectiveness. Now this book will teach leaders the principles behind The Bonfire Moment and how to run the workshop on their own. It's ideal for anyone who needs to build an extraordinary team to achieve big goals.
Supplemental enhancement PDF accompanies the audiobook.
The book offers an approach to set up or reboot the startup team that focuses on great achievements. It is interesting to read, however, if you do not deal with such teams daily, it will require certain effort to tailor the framework for your context.
Amazing book! Must read for startups looking to improve their culture and work better together as a team. The book clearly identifies the common interpersonal pitfalls startups fall into and provides a detailed solution for how to come out stronger. Highly recommend for anyone who wants to build a successful team!
Phenomenal. What an amazing tool and resource for outlining how to address major challenges within teams. While it’s framed for support in start-ups, it is useful in any context in my opinion. Cannot wait to integrate into our team practices.