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336 pages, Hardcover
First published March 18, 2013

It is sometimes said that for Kahneman, the glass of rationality is half-empty, and for Gigerenzer, the glass is half-full. One is a pessimist, the other an optimist. That characterization misses the point. We differ in what the glass of rationality is in the first place. Kahneman and followers take logic or probability theory as a general, "content-blind" norm of rationality. In their thinking, heuristics can never be more accurate, only faster. That, however, is true only in a world of known risk. In an uncertain world, simple heuristics often can do better. The real research question is to understand why and when. The answers we know today are based on the bias-variance dilemma (chapter 5; Gigerenzer and Brighton 2009) and the general study of ecological rationality (Todd, Gigerenzer, and the ABC Research Group 2012).