This is a book for storytellers, hypnotists, and presenters of all types. How the author breaks down communication is not through opinion but through a cross cultural perspective focused by research. There is a great bibliography in the back of the book that students will find very useful.
More important I found that the author broke down the important elements for poets, writers, business presenters (including power point presentations), writers, and other performing artists. As a teacher, trainer, and storyteller I found this book to be an enjoyable and easy read that made me think about myself and the style I put into my work. Reading this book, I feel I won't be able to help myself using what I learned, and just as important, being able to distinguish these important elements in other presenters. This was a good read.
Mr Joe