Marketing Plans: Profitable Strategies in the Digital Age

by Malcolm McDonald, Hugh Wilson

The latest edition of the leading and internationally bestselling text on marketing planning In the newly revised ninth edition of Marketing Plans , a team of renowned marketing strategists and professors delivers a fully updated version of the gold standard in marketing planning textbooks. The book contains a proven, start-to-finish approach to planning your firm’s marketing and is complemented by brand-new content on digital marketing and sustainable marketing. The authors have also included best-practice guidance on omnichannel management, integrated marketing communications, key account management, and customer experience management. The book Perfect for students and executives alike in marketing, sales, strategy, and general management, Marketing Plans , 9th edition remains the world’s leading resource on the critical topic of marketing strategy and planning.

656 pages, Paperback

Published March 18, 2024

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