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The Power of Customer Misbehavior: Drive Growth and Innovation by Learning from Your Customers
The Power of Customer Misbehavior explores the importance of customer driven innovation for top line and bottom line growth. It shows how companies should not only learn to identify how their products are being misused, but also how to use this knowledge to innovate new products and services that better meet customer needs and promote viral growth. These techniques also promote long-term customer loyalty and growth even in hypercompetitive environments.
This unique new book is the first to explore the idea of 'customer misuse': when customers modify features or expand the usage of products and services in ways that were never intended. Reacting appropriately to customer misuse will allow companies to enter new markets, create more loyal customers, and encourage customers to tell others about the company's products, all of which foster faster growth. These compelling concepts are presented in the form of simple actionable principles and illustrated with rich case studies from successful companies such as Twitter, Intuit, eBay and Coca-Cola, to offer the first practical guide to harnessing this new source of strategic innovation.
This unique new book is the first to explore the idea of 'customer misuse': when customers modify features or expand the usage of products and services in ways that were never intended. Reacting appropriately to customer misuse will allow companies to enter new markets, create more loyal customers, and encourage customers to tell others about the company's products, all of which foster faster growth. These compelling concepts are presented in the form of simple actionable principles and illustrated with rich case studies from successful companies such as Twitter, Intuit, eBay and Coca-Cola, to offer the first practical guide to harnessing this new source of strategic innovation.
200 pages, Hardcover
First published January 1, 2013
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321 people want to read
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Displaying 1 - 3 of 3 reviews
March 25, 2019
Let me just state from the start that this research mostly applies to B2C types of businesses, with a twist on online products. If you have such a product and want to take the market by storm, take this book and read it. It contains precious info on how to plan your way to success.
The Power of customer Misbehavior puts into numbers what great entrepreneurs had known intuitively.
The market today is very customer driven and people tend to get more and more creative as time goes by. The evolution of online communication has taken humanity not only to a time of self publishing books and videos but also to evolved expectations. Out Of the Box functionality is a must, ease of use is something that makes or breaks something and usefulness only comes into play after the product has been adopted in a market with such a small attention span.
Navigating through problems such as these is something that The Power of customer Misbehavior aims to achieve. This is a publication of research done on the topic. Through scientific methods of weeding out the false-positives, the authors of the book have distilled some nice conclusions about customer behavior and misbehavior. You can now have access to this knowledge and enjoy also some very actionable advice.
I personally found the book very useful and will try to apply this in my entrepreneurial endeavors. Reading it came as deep confirmation of some parts that I only knew in the back of my mind, but also with a context I did not know how to acquire. So, if you are an entrepreneur, CEO or a Product Manager of any kind, read this, you won't regret it.
The Power of customer Misbehavior puts into numbers what great entrepreneurs had known intuitively.
The market today is very customer driven and people tend to get more and more creative as time goes by. The evolution of online communication has taken humanity not only to a time of self publishing books and videos but also to evolved expectations. Out Of the Box functionality is a must, ease of use is something that makes or breaks something and usefulness only comes into play after the product has been adopted in a market with such a small attention span.
Navigating through problems such as these is something that The Power of customer Misbehavior aims to achieve. This is a publication of research done on the topic. Through scientific methods of weeding out the false-positives, the authors of the book have distilled some nice conclusions about customer behavior and misbehavior. You can now have access to this knowledge and enjoy also some very actionable advice.
I personally found the book very useful and will try to apply this in my entrepreneurial endeavors. Reading it came as deep confirmation of some parts that I only knew in the back of my mind, but also with a context I did not know how to acquire. So, if you are an entrepreneur, CEO or a Product Manager of any kind, read this, you won't regret it.
September 5, 2018
A nice book with many examples of how viral growth and unpredicted user behavior could be used to boost even more the growth of a company OR if misused bring the company down.
It's a nice read and the lessons from the study cases can be useful in strategic decision making regarding your company.
It's a nice read and the lessons from the study cases can be useful in strategic decision making regarding your company.
October 6, 2020
A very underrated book. The amalgamation of the concept validated by real-life examples delivers a great concept of understanding.
The books talk about the misuse of the product or service, that wasn't anticipated during its inception by the developer or the company leading to innovation. It talks of co-creation and co-production by the user, nudged by the ease of use as well as the usability of the product. It also explains the self-identity behavior of individuals to engage in co-creation and production.
Collectively it explains how all these factors when together, contribute to the viral growth of the product and continuous innovation
The books talk about the misuse of the product or service, that wasn't anticipated during its inception by the developer or the company leading to innovation. It talks of co-creation and co-production by the user, nudged by the ease of use as well as the usability of the product. It also explains the self-identity behavior of individuals to engage in co-creation and production.
Collectively it explains how all these factors when together, contribute to the viral growth of the product and continuous innovation
Displaying 1 - 3 of 3 reviews