The Art of Membership: How to Attract, Retain, and Cement Member Loyalty

by Sheri Jacobs

Member engagement, recruitment, and retention are fundamental activities that all membership organizations must master to ensure the growth and viability of their organizations over the long term. The Art of Membership by Sheri Jacobs, CAE, provides associations and membership organizations with the practical tools they need to build a loyal and diverse membership base over the long term. Readers will be able to put the tools to work immediately regardless organization size, budget, culture, type, or environment. The recommendations are concrete, irrefutable and backed by data derived from ASAE research, the author's own more than 40 Market Research Studies conducted with her team encompassing members and nonmembers from organizations of all types and sizes and her more than 15 years of experience developing and executing membership recruitment and retention plans for more than 100 associations. The book contains ample cases and examples from associations, nonprofits and for-profits (pricing strategies, value propositions, and marketing tactics) in addition to chapter-by-chapter "how-to" guides with checklists and worksheets that break down the concepts from goal to strategy to tactics culminating in an actionable "to-do" list.

Genres: Business, Leadership

275 pages, Hardcover

First published January 28, 2014

Reviews

[Alan Marr]

This is a strong argument for reading the Table of Contents before purchase. I was hardly a chapter into this book before i realized it was not for me. I won't rank it because that would not be fair.

[Brandi · Rating 3 out of 5]

Very research heavy (not a fan of that) but great examples.

[George Hodgson · Rating 4 out of 5]

This book has a lot of really good practical ideas for growing and retaining membership in associations. Worth the read.