It's Not About You, It's About Bacon: Relationship Marketing in a Social Media World

by Brian Basilico

If you are looking for a "How-to" social networking book, then this is not for you. This is a "Why-to" book. If you have been overwhelmed and confused by all the conflicting examples and theories about why social networking works for some and not for others, this book will be an eye-opening breath of fresh...

300 pages, Paperback

First published July 1, 2013

About the author

Brian Basilico is a nationally recognized speaker, author, trainer and adjunct professor. He brings over 30 years of marketing experience to his award winning internet marketing company, B2b Interactive Marketing, Inc. Brian is a syndicated blogger, and has been featured as an guest expert in Entrepreneur and Inc. magazines, as well as various news articles, radio shows, and podcasts.

Reviews

[Mary Wu · Rating 5 out of 5]

Many of the people that attempt to use social media to build their business forget the fact that the first word in Social Media is

SOCIAL

Reading Brian Basilico's book will show you *why* relationships matter in both the in-person business world and the virtual business world.

[Jessi Wheeler · Rating 5 out of 5]

Loved it

A straight forward and easy to digest lesson in social marketing. My new go-to for getting my great in the right mindset to make a difference