E-commerce Strategies

by Prashant Mishra

This book relies on extensive analysis of academic and managerial research, along with a review of company success and failures during the foundation and short history of e-commerce. It provides specific recommendations for actions that managers can take to improve e-commerce success. It Provides a framwork for measuring the benefits and costs of potential e-commerce investments that can aid in deciding how much to invest and how to achieve the greatest potential payoffs. It places e-commerce in a vlaue creations frame, so that corporate and business unit managers can more effectively evaluate the possiblities and trade-offs. This book can guide todays professionals to effectively formulate, evaluate and implement and e-commerce stratey.

306 pages, Paperback

Published January 1, 2010