Redefining Retail: 10 Guiding Principles for a Post-Digital World

by Philip Kotler

Discover the new realities of working in the post-digital era of consumer brand and retail marketing. In Redefining 10 Guiding Principles for a Post-Digital World , renowned international marketers Prof. Philip Kotler and Dr. Giuseppe Stigliano deliver a timely and insightful examination of retail and consumer brand marketing. In the book, you’ll find practical and concrete techniques for redefining your organisation’s internal operations and processes, as well as its business strategy. You’ll rethink the entire value chain as you consider the growing importance of sustainability, diversity and inclusion, working policies, and more. The authors describe ten critical principles that should guide the actions of your company, whether you work with a startup, an SME, or a large, established organization. They also Perfect for managers, entrepreneurs, consultants, and investors in both the B2B and B2C sectors, Redefining 10 Guiding Principles for a Post-Digital World will also prove invaluable to students of management, marketing and business administration, as well as anyone with an interest in the evolution of commerce.

400 pages, Hardcover

Published January 17, 2024

About the author

Professor Kotler's book, Marketing Management, is the world's most widely used graduate level textbook in marketing. His other textbooks include Principles of Marketing and management: An Introduction and they are also widely used around the world.
Kotler developed new concepts in marketing including atmospherics, demarketing, megamarketing, turbomarketing and synchromarketing. He believes that marketing theory needs to go beyond price theory and incorporate the dynamics of innovation, distribution and promotion systems into analyzing, explaining and predicting economic outcomes.
Kotler has worked for many large companies in the areas of marketing strategy, planning and organization, and international marketing.
He presents seminars in major international cities and countries around the world on the latest marketing developments to companies and other organizations.
"He is the father of Marketing Management".
(Wikipedia)

Reviews

[Hannamari · Rating 2 out of 5]

Just a summary of a bunch of other books and trend words that have an effect on the retail industry, but very little new or practical insights.

[Wenfei · Rating 4 out of 5]

*4.5

[Fabio · Rating 4 out of 5]

Un manuale che migliora allo scorrere dei capitoli