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Statistics for Management and Economics

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STATISTICS FOR MANAGEMENT AND ECONOMICS, Tenth Edition, emphasizes applications over calculation. It illustrates how vital statistical methods and tools are for today's managers--and teaches you how to apply them to real business problems. Using a proven three-step "ICI" approach to problem solving, the text teaches you how to IDENTIFY the correct statistical technique by focusing on the problem objective and data type; how to COMPUTE the statistics doing them by hand, using Excel, or using MINITAB; and how to INTERPRET results in the context of the problem. This unique approach enhances your comprehension and practical skills. The text's vast assortment of data-driven examples, exercises, and cases covers the various functional areas of business, demonstrating the statistical applications that marketing managers, financial analysts, accountants, economists, and others use. These comprehensive applications give you hands-on practice, while solid pedagogical elements make the material more accessible and easy to apply to your world. Completely up-to-date, the tenth edition offers comprehensive coverage, current examples, and Excel 2013 and MINITAB 16 content.

992 pages, Hardcover

First published December 30, 2008

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About the author

Gerald Keller

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Displaying 1 - 8 of 8 reviews
Profile Image for Helena.
32 reviews2 followers
February 13, 2022
As someone from an arts and letters background who successfully avoided statistics for the first 18 years of formal education, this the clearest and most concise explanation of quantitative analysis I could have imagined.
2 reviews
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June 17, 2021
Babys first stats book. Its simple but can jump the gun.
82 reviews11 followers
December 5, 2016
I am re-reading this book from college, which was from one of many stats & quantitative analysis classes that I had to take, to support some statistical work functions. It is proving to be a great resource. From all of my stats and quan. classes, this one is the most useful post-school resource. It is written for and applied to business management, so it's not just a math book. I love identifying trends and hunting for savings, and a few of the tools outlined in this book help me with a bit of the behind the scenes math. Oh how fun the world of stats can be. Great book. Easy to read and reference. So glad that I didn't sell this book back.
Profile Image for Ashley.
42 reviews
December 18, 2009
not sure why in my undergraduate class we started about the middle of this book and worked forward. in my graduate class we started at the beginning and worked to the middle. oh well. now i know more about why i was doing what i was doing when i was doing the hard stuff ;-)
120 reviews19 followers
February 22, 2023
This is one of my favorite introductory statistics books. There are lots of worked out examples showing all of the calculations. I also like the "Interpreting the Results" sections that follow many examples. This book is geared towards business majors, so it is not heavy on theory.
Profile Image for Ashley.
347 reviews14 followers
textbooks-undergrad
July 31, 2014
1. ADMS 2320- Quantative Methods I- York University (Winter 2011)- Prof. Hila Cohen

2. ADMS 3330 - Quantative Methods II - Summer 2011 - York University - Professor Forbes Cavanagh
Displaying 1 - 8 of 8 reviews

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