Playing to win: An insider's guide to politics

by Jeff Greenfield

advertising American answer appear asked attack audience Barry Goldwater believe Bradley California camera candidate Carey chance citizens commercial Congressman convention debate defeat Democratic Dithers dollars election electorate Eugene McCarthy example fact federal figure Ford George McGovern George Wallace Gerald Ford going Goldwater Governor Hampshire Hampshire primary Hubert Humphrey Hugh Carey idea important incumbent issue Jerry Brown Jimmy Carter John Kennedy Johnson journalist Kennedy's kind liberal Lindsay looking Lyndon Johnson Mayor McCarthy megacept Muskie nomination numbers opponent paign party percent political campaign political jujitsu politicians poll position President presidential primary programs question race Reagan record reelection reporter Republican Richard Nixon Richard Ottinger rival running S. I. Hayakawa Senator sense slogan Smithers speech speechwriter spend tactic talk television tell thing tion victory Vietnam vote voters Watergate White House York

286 pages, Hardcover

First published January 1, 1980

About the author

Jeff Greenfield (b. 1943) is one of the most prominent political writers in the United States. Born in New York City, he went to college in Wisconsin, and received a law degree from Yale. He entered politics in the late 1960s, as a speechwriter for Senator Robert F. Kennedy, and has covered the beltway ever since, contributing to Time, the New York Times Magazine, Esquire, and, in a lighter vein, National Lampoon. His first novel, The People’s Choice, was released in 1995, and ruthlessly satirized the foibles of the Clinton era. His most recent book, Then Everything Changed, is a series of novellas looking at how American history might have been different if small political events had turned out differently. Greenfield divides his time between New York and Connecticut.