The Nonfiction Book Marketing Plan: Online and Offline Promotion Strategies to Build Your Audience and Sell More Books

by Stephanie Chandler

After finally getting a book published, many authors find that the hardest part wasn't actually writing the book or getting it into print. The biggest challenge lies in marketing the book. Aside from the fact that it can be overwhelming, most authors have day jobs and not much time to figure out which book promotion strategies will work. The Nonfiction Book Marketing Plan is loaded with proven and effective tactics to make the marketing journey a bit easier and a lot more effective.

You will learn how
* Develop your own unique book marketing plan
* Establish authority in your field for your subject matter
* Build an effective website and leverage the power of blogging
* Reach your audience with Twitter, Facebook, LinkedIn, Google+, Pinterest, and YouTube
* Attract media attention with DIY publicity strategies that generate big exposure
* Boost sales on Amazon with insider tips to help you gain more visibility for your book
* Participate in book awards programs, book signing events, and other offline strategies
* Host ebook giveaways, write for websites, participate in Internet radio shows, and other powerful online marketing tactics
* Break in to professional speaking-for free or for fee
* Leverage your book to generate revenues from consulting, information products, and much more

Each chapter concludes with an interview with a successful nonfiction author, providing even more real-world insight. Written for new and established authors of business, self-help, health and wellness, memoir, how-to, and other nonfiction books, The Nonfiction Book Marketing Plan will help you identify proven tactics that you can begin implementing immediately to reach your audience and sell more books.

Stephanie Chandler is the author of several books including Own Your Hype-Free Internet Marketing Tactics to Establish Authority in Your Field and Promote Your Service-Based Business . She is also CEO of NonfictionAuthorsAssociation.com, a vibrant community for experienced and aspiring writers, and NonfictionWritersConference.com, an annual event conducted online with 15 speakers over three days. A frequent speaker at business events and on the radio, Stephanie has been featured in Entrepreneur, BusinessWeek , and Wired magazine. Visit NonfictionAuthorsAssociation.com for more information or follow her on @nonfictionassoc and @steph__chandler.

Genres: Writing, Business, Nonfiction

226 pages, Paperback

First published July 9, 2013

About the author

Stephanie Chandler is the author of several books including "The Nonfiction Book Marketing and Launch Plan" and "The Nonfiction Book Publishing Plan." Stephanie is also CEO of the Nonfiction Authors Association, a vibrant community for writers, and the Nonfiction Writers Conference, an annual event conducted entirely online since 2010. A frequent speaker at business events and on the radio, she has been featured in Entrepreneur, BusinessWeek, Writer's Digest, The Writer, and Wired magazine.

See also Facebook.com/NonfictionAuthorsAssocia....

Reviews

[Bill Corbett · Rating 5 out of 5]

I bought my copy of this book and have been reading and recommending this book to everyone I come in contact with who is writing a nonfiction book. I have a highlighter attached to my copy because of so many entries that I must do when I get back to my computer. Stephanie's book has given me sooo many great ideas on how to market my book, that my wife will NOT let me read it after 8 p.m. If I do, I get some amazing ideas that won't let me go to sleep. For example, the author talks about starting up a speaker's network in her city. What a great idea! I couldn't sleep for many days on end with the excitement to bring speakers who are also authors, together for networking and to learn from each other. My city's group begins meeting in just a few weeks. I plan to buy copies of this book to give to all of my entrepreneural friends and family members! This has to be the best book on nonfiction book marketing!

[Cheryl · Rating 5 out of 5]

I took Stephanie's book marketing course last year through the Nonfiction Authors Association and received the earlier version of this book with my registration. The latest version is full of practical, solid advice - along with a lot of worksheets - to help you to plan your book launch and market your book. The book also helps you determine which tasks are the best fit for your launch and marketing plan because you can't do everything. You'll also learn tips that you won't find anywhere else, such as how to apply for a Preassigned Control Number (PCN) through the Library of Congress before your book is released. Stephanie's advice on submitting proposals to podcasts and shows for my latest book launch has helped me land more appearances that I would have otherwise. She knows her stuff, and it really works!

[Linda Griffin · Rating 4 out of 5]

Published in 2013. Due to the speed of things changing in the digital age, some of the resources are a bit dated. Aside from that, the book is an excellent comprehensive guide to book marketing. Particularly good for self-published first-time authors. I liked the interviews with other authors that were included at the end of each section.

[Lance McNeill · Rating 4 out of 5]

Great resource

I enjoyed this book and took away a lot of ideas for my marketing strategy. I liked the author interviews. I only deducted a star because some of the tactics are slightly dated and I would have liked to see more evergreen advice. Overall worth the purchase

[Fred Fanning · Rating 5 out of 5]

The Nonfiction Book Marketing Plan is an excellent book with lots of information that authors can use to market their books better. I read through the book and now plan to go back and use some of the sources to help me. I plan to use the book as a resource in the future.

[Gwen Keegan · Rating 5 out of 5]

Very good info!

[Alicia Lanier · Rating 4 out of 5]

This is a great resource for first-time authors who want specific ideas about how to develop a book marketing plan. In fact, this is worth reading for any author hoping to increase book sales.

[Hunter · Rating 5 out of 5]

Good thorough across-the-industry grounding. The downloads and checklists are helpful too. As an ebook debut author, I was hoping for more online marketing ideas, but appreciate the greater scope of this for all non-fiction authors.

[Lynne Strang · Rating 5 out of 5]

A valuable resource for both new and established nonfiction authors.

[Lukas · Rating 5 out of 5]

Great book

[Steve Friedman · Rating 5 out of 5]

Full of so much useful information on each page. This book opened up the business world beyond the book and is sure to be worn out in the months and years ahead.