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Go-Givers Sell More

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Sukses dengan buku pertamanya, The Go-Giver, Bob Burg dan John David Mann menerbitkan buku keduanya berjudul Go-Givers Sell More.

Lima Hukum Kesuksesan yang Tertinggi yang ditulis pada buku sebelumnya, diulas lebih mendalam pada buku ini. Buku ini juga mengutip karakter-karakter dari The Go-Giver-Pindar, Joe, Nicole, Ernesto, Debra, dan lain-lain. Dengan menerapkan Lima Hukum yang Tertinggi, buku ini dapat memengaruhi kesuksesan dalam penjualan. Tidak hanya dalam penjualan, tetapi dapat memengaruhi kesuksesan dalam pertemanan, pernikahan, keluarga, dan organisasi besar mau pun kecil.

Kebenaran mengenai penjualan adalah bukan mengenai produk yang Anda jual, juga bukan mengenai diri Anda-namun tentang orang lain.


Editor’s Note
Buku ini mampu memberikan pendekatan lain dalam penjualan. Dengan lima prinsip yang ditanamkan, seseorang dapat memberikan nilai pada orang lain. . Dibuat dengan gaya bahasa sederhana, memudahkan pembaca untuk mengaplikasikan nilai-nilai yang ada pada buku ini.

244 pages, Paperback

First published January 1, 2010

351 people are currently reading
4549 people want to read

About the author

Bob Burg

79 books338 followers
Bob Burg shares information on topics vital to the success of today’s businessperson. He speaks for corporations and associations internationally, including fortune 500 companies, franchises, and numerous direct sales organizations.

Bob is an advocate, supporter and defender of the Free Enterprise system, believing that the amount of money one makes is directly proportional to how many people they serve.

He is a founding board member of Club 100, a charitable organization focused on helping underprivileged local area youths. A lover of animals, he is a past member of the Board of Directors of Safe Harbor, which is the Humane Society of Jupiter, Florida.

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5 stars
1,659 (51%)
4 stars
1,021 (31%)
3 stars
413 (12%)
2 stars
105 (3%)
1 star
31 (<1%)
Displaying 1 - 30 of 165 reviews
Profile Image for Thomas Hadley.
15 reviews1 follower
January 21, 2013
One of my favorite parts in This book is when they talk about how being focused on giving to others will not make it you lose out to people who are only takers. They say that when you are truly a giver, you will be able to recognize those two are takers. When I have applied the teachings in this book, I have certainly benefited in the way they discussed. Only warning: as they mentioned in the book, be ready to receive. What I mean is that when you give and give to others, they will ask you how they can help you. Know exactly how they can help you so you can communicate it on the spot and get the help you need.
Profile Image for Sarah.
6 reviews1 follower
June 28, 2018
Being in sales has developed quite a stigma. This book teaches you to focus more on creating value for others...not making a sale. With every interaction you have with potential clients, you will have a 100% success rate if your goal is to create value and build relationships. Even if you don’t sell anything, you’ve added value to your life by learning about others. Be generous, compassionate and authentic...always...and success will find you.
Profile Image for Nader Qasem .
56 reviews9 followers
November 10, 2019
الكتاب: المانحون ( الجزء الثاني ).
الكاتبان: دايفد بيرج+ جون مان.



لاخير في بائع انتهازي
اذا المال مال
مال معه حيث يُميل !

لا خير في سوق قائم متزن
والثمن به ضائع مفقود !

لا خير في تسويق لفظي !
ان لم يكن جامع مادي !

لا خير في بيعه مربحه مغنمه !
والبضاعة بها فاسده عاقره !

لا خير في عمل شاق ومتعب !
والإخلاص به منعدم وغائب !


نعم
بعد سته أشهر وأكثر !
اعود لقراءة "المانحون" مجددا بجزئه الثاني !
ومجددًا اجد نفسي أتممته بعرفان ومعرفه !
فإذا كان الجزء الاول يتحدث عن الأمل والتطلع والابتغاء !
فجزئه الثاني يتحدث عن الإخلاص والوفاء والعطاء والإخاء !


استعرت الكتاب من صديق بتوقع الانتهاء منه بغضون أسبوع لكن حماسي بتفاصيله جعلني انتهي منه بغضون أربع جلسات فقط !
الكتاب بأكمله يدور حول العلاقات ودور العطاء بها ، الشيء الرئيسي الذي خرجت منه بالانتهاء من هذا الكتاب هو كيفيه إضافة قيمة خاصه إلى الأشخاص الذين نهتم لأمرهم وتعزيز العلاقات معهم ،إن تحول تركيزك من الحصول على شي معين الى التركيز في العطاء والمنح بدلًا من الأخذ والاستلام ، فالعطاء ليس فقط طريقة لطيفة للعيش في الحياة ، بل هو ايضا وسيلة مربحة للغاية وعاده تجلب لصاحبها المنفعه.


فقليلون هم الذين يحبون المشاركه وقليل من هذا القليل الذين ينفرون من الأخذ وقليل من هذه الصفوة الذين يمارسون خصله العطاء بدون أنتظار المقابل ،فالعطاء خصله حميده لا يمتلكها الا القليل جدا جدا فأهل الجود قليل من قليل من قليل.

السر ف العطاء لا يكمن بمجرد العطاء فحسب بل في احساسك انك تتحول الي شخص أفضل ، شخص يحب المنح بدلًا من الأخذ ، فالعطاء دون حب لا قيمة له.. والأخذ دون امتنان لا طعم له.

وقبل يرعبنا المساء !
شي جميل ان يكون العطاء طبيعه بك !
فامنح أذا ما أستطعت !
وساعد أذا ما قدرت !
وأكرم اذا ما تمكنت !


اقتباسات راقت لي من الكتاب... 👇🏽👇🏽


“الأشخاص الذين يعيشون على مبدئ العطاء لايمتلكون حياة سعيده وراضيه فقط ، بل هم أيضًا من بين الأشخاص الأكثر نجاحًا .”


“شعور العطاء بدون أنتظار المقابل ، فانت لديك تاكيد كامل ان المقابل سياتي بذاته”

“هناك حقيقه دامغه نحن متأكدون منها !
اذا ما عزمت على تنفيذ أمر ما، فأنت قادر عليه !
فالحياه هي ما تصنع منها أنت “.


“إذا قمت بإعداد التربة جيدًا وحرصًت على زراعه منتجه، فأنت بالتأكيد حاصل على حصاد حقيقي.”


“تثير الأسئلة السرور والتقدير والفخر في الشخص الاخر ، محادثتك تعمل على تذكيرهم بأفضل الأشياء في حياتهم ، وسوف يتذكرون ذلك.”

“بدلًا من أن تطمح لأن تصير ملكًا ، اطمح لأن تكون صانع ملوك.”


“عندما نمزق بعضنا البعض، غالبا ما ينعكس الفشل على ذواتنا ، لكن عندما نسير على السبيل الشريف ونتنافس بأمانه ، فنحن نصنع لأنفسنا سفن ترسو بنا الى شواطئ النجاح.”


“عندما تتفاعل، فأنت تسمح ل الظروف الخارجية بالتحكم في رده فعلك، لكن عندما تستجيب فأنت تختار أفعالك وردودك من الداخل.”
Profile Image for Jessica Mercado.
46 reviews3 followers
January 18, 2011
Great message. Inspired me like "Delivering Happiness" did. Create value for others & you'll reap the rewards.
Profile Image for Donna.
342 reviews
June 24, 2020
I thought that this book had some really inspiring concepts for business and in general life. One of the main themes is adding value and I believe that no matter what business you are in this is something to always be aware of. Are you adding value? Also, I loved the concept of staying open...giving and receiving. Being open to both to let yourself stay in flow. I know this has been difficult for me in the past and I have worked on it, but I enjoyed this chapter very much. I love their "think outside of the box" concept it is based on integrity and that is my language.
Profile Image for Kris Kelbrants.
33 reviews1 follower
December 16, 2020
The only reason I gave this book at three instead of a four is I’ve already read many books like it. Although the content was good, it wasn’t anything new to me. also the content isn’t any different to me than their first book “Go Givers”, both have a sale slant so I’m not sure why this one is called for sellers and the other one isn’t? Anyways if you haven’t read how to Win friends and influence people by Dale Carnegie it’s worth the read.
Profile Image for Amanda Fairbanks.
135 reviews
December 30, 2020
This book was okay. There were definitely some good nuggets of words to live by sprinkled throughout the book. With that said, i probably enjoyed the beginning the best and then the rest of the book was tough for me to get through, the content for the most part was dry and not necessarily earth shattering either. Nonetheless, I would still probably recommend this to someone just starting in sales. It also will be a good book to reference when needed.
Profile Image for Misty.
77 reviews
September 11, 2021
Great book on sales, with a fresh perspective. Focus on providing VALUE to other people, be genuinely interested in others, build networks with a goal to have fun and make friends, be real, and stay open.

Reminiscent of Dale Carnegie's principles, so if you like his teachings, you will enjoy this.
7 reviews1 follower
August 11, 2019
Great sequel to “The Go-Giver”. The books doesn’t actually focus on selling at all (people see “sell” and eschew this book), it utilizes the Five Stratospheric Laws of Success to show people that you aren’t selling, you are looking for ways to create value.
Profile Image for Kelly Johnson.
10 reviews3 followers
May 8, 2018
If you want to read a book about becoming rich and successful, do not read this book. But if you enjoy blessing others lives more that being blessed then this book is perfect for you. Karma works. The universe is cheering you on and God is with you the whole way.
Profile Image for Vladimir Salcedo.
11 reviews
July 25, 2020
What a new perspective on the concept of selling and providing services. If anyone is looking to start or improve their business I would highly recommend they make the time to read this book and challenge themselves to add value to others. The approach provided makes selling a comfortable and pleasant experience for both the buyer and seller.
72 reviews
October 9, 2023
Good reminder about the power of generosity. Anyone need any favours?
Author 2 books7 followers
September 28, 2020
This is the explanation of the important lessons in the first Go Giver book. I chose to listen to it on audio, and it was well done. And at the same time, I think for this specific work I would have enjoyed the paper copy so that I would be more able to take notes. This one has much to offer and deserves your attention.
Profile Image for Roderick Vonhogen.
484 reviews69 followers
July 17, 2024
I love the premise of "Go-Givers Sell More," which focuses on cultivating a service-oriented mindset in business. The book emphasizes the importance of truly listening to others and genuinely wanting to help them with what you can offer. This approach often leads to much better and more sustainable results than quick sales techniques. Very inspiring!
Profile Image for Julia Hazlet.
33 reviews3 followers
June 6, 2017
Holy mind blowing book. Okay disclaimer - this is not for sales people. I delayed reading this forever because I didn't think it pertained to me. My mother had read a while back for her business and found it eye opening. Intending to loan it to someone, I knew I needed to read it so I could talk through it and point out certain take aways.

Wow.

Favorite segements:

"Classic business operates by billiard-ball logic: every action has an equal and opposite reaction. You give me a hundred dollars and I’ll give you a hundred dollars’ worth of lumber. You loan me a thousand dollars and I pay you back a thousand dollars plus interest (that’s friction)...Managing relationships based on the billiard-ball logic of economics isn’t very practical, though. It’s good for keeping track of widgets, foot-pounds, and minutes on the clock, but not of people and their interactions. We try anyway: “I did the dishes last night; tonight it’s your turn.” (Every action has an equal and opposite reaction, right?) And for a while, it can seem like it’s working—but it never does in the long term. In the effort to keep score accurately, the arithmetic invariably breaks down. “What most people call win-win,” Sam tells Joe in The Go-Giver, “is really just a disguised way of keeping track. Making sure we all come out even, that nobody gets the advantage. I scratched your back, so now you owe me.” The secret, says Sam, is to stop keeping score. Managing a relationship with a scorecard doesn’t work because nobody can ever measure up to the subjectivity of another’s billiard-ball calculations.
Burg, Bob. Go-Givers Sell More (pp. 24-25). Penguin Publishing Group. Kindle Edition."

And

"There is an assumption, often unspoken, that there exists a fundamental contradiction between self-interest and altruism. That is, you may be acting for others’ benefit, or for your own—but not both at once. If you accept this treacherous dichotomy, then every time you pick up the phone or walk across a room to talk with a prospective customer, your subconscious has to conclude either:

(1) I am greedy, manipulative, and focused purely on my own personal gain at this person’s expense—or
(2) I am big-hearted and generous, on a mission to serve this person, and therefore must deny my own interests and avoid any hint of a result that could actually benefit me.

But this is a false dilemma. Not only are self- interest and altruism not in conflict, but in fact, they are two sides of the same coin. Having a giving spirit does not mean having a spirit of self-sacrifice or martyrdom. The martyr still sees the dualism between helping oneself and helping others, viewing these two as being in conflict. That’s not generosity: that’s just being a card-carrying codependent. The true giver sees no such conflict. The true giver knows that giving is a tide that raises all ships, and that it allows you to be a person of value to others while doing very well for yourself.
Burg, Bob. Go-Givers Sell More (pp. 30-31). Penguin Publishing Group. Kindle Edition. "


The entire book revolves around relationships. The main thing I took out of this was adding value to people and enhancing relationships. If you are incredibly turned off by the word "sales" then you should pick this up because the true nature of sales involves giving and create strong relationships. If you don't see many of the later in your life then it may be a sign that you're missing the boat on some basic relationship principles or you think you're doing things that you really aren't (aka all of these things describe me).

Highly HIGHLY recommend.
Profile Image for Ravindra Bharati.
20 reviews1 follower
March 29, 2020
Go Giver .... Its good to ‘think out of the box’ to achieve the basic stuff in more collaborative way !!! Take aways are good... well effectiveness of the laws ... that’s always been decided by ‘you’ in the laws !!!
Profile Image for Edward Loduca.
291 reviews43 followers
May 29, 2020
While I liked "The Go-Giver" so much. I've read and listened to it a few times each over the last few years. I think it's a great parable style story with stratospheric purpose. After having absorbed "The Go-Giver" I find this book to be more actionable. All the examples and stories create belief that one can apply it since so many others have in such creative ways.

I believe we all are selling ourselves, our opinions even perhaps our choices to those around us. But when purposefully sell or even simply interacting with another this concept of asking 1st "HOW CAN I ADD VALUE?" is… [I struggle to find the right word]
…is simply wonderful.
…dare I say it's the way it was intended. Focusing, and at time re-focusing, on this simple concept truly is what's important to the other person, and by living this idea we show them their value and in turn are valued by them [not that it is the reason we do it]. I find myself asking this question often as I interact and serve those around me. Thank you Bob and John for illustrating this concept so well.

By the way Bob Berg and John David Mann read both of these titles and are great at it. The switching at sections one would thing could be jarring, but I find it a great, simple, way to transition between sections. Some authors don't have the talent of entertaining, engaging and inspiring the listener which is why they pay professionals, but Bob and John do. These are among the best author read books I've come across. When authors do this well they really knock it out of the park and Bob Berg and John David Mann do just that. Having lived the content for so long the passion radiates through. Thanks for pouring your hearts, souls and even voices into these books!
Profile Image for Benjamin Holcomb.
Author 1 book12 followers
December 29, 2011
This is not a worthy follow-up to the original "Go-Givers" business book. Authors Bob Burg and John David Mann essentially regurgitate the first book, mixing in the odd (clearly fabricated) 'testimonial' story to support their theories. The theories are sound, and I recommend it to anyone. I also recommend those same people PASS on this anemic sequel.
Profile Image for Loretta.
1,250 reviews12 followers
November 4, 2014
this will be on my table to read again and again. The audiobook is just as great. Good encouragement, good advice, and excellent delivery.
Profile Image for Trista Ainsworth.
Author 2 books7 followers
May 15, 2017
I truly believe that giving and being a wonderful person in your community will take you far in life & business! I love the lessons this book teaches about sales.
Profile Image for Thu Huyền.
26 reviews
January 30, 2020
Mình đọc cuốn sách này ngay sau khi kết thúc quyển Mặt dày tâm đen của Chin Ning Chu. Nội dung hai cuốn hoàn toàn khác nhau và có phần mâu thuẫn nên lúc đọc cuốn này, mình cứ bị loanh quanh với nội dung của cuốn trước.
Trong series Người dám cho đi thì cuốn này là cuốn Self-help thuần nhất, nó không được diễn giảng theo phong cách quy nạp - từ một câu chuyện dẫn ra bài học - như mấy cuốn còn lại, mà tập trung vào các luận điểm rồi lấy ví dụ diễn giải. Do vậy nội dung có phần khô khan, đặc biệt là vì tâm trí mình còn đang vương vấn quyển trước, vì thế mình quyết định đặt nó xuống một thời gian.
Đến khoảng 1 tháng sau thì mình bắt đầu đọc lại, và vì nhiều ví dụ và bài học quá nên mình đã ghi chú vào sổ Summary book của mình. Lần này thì khá hơn và mình chỉ đọc trong vài ngày là kết thúc.
Nội dung rất nhiều và đều vô cùng ý nghĩa, xoay quanh 5 quy luật thành công và đi sâu hơn vào từng khía cạnh. Giống như đúc kết của cả series vậy. Mình nhận được nhiều bài học từ quyển sách này, điều mình tâm đắc nhất, những từ ngữ luôn xuất hiện trong tâm trí mình khi đọc cuốn này, đó là “chạm đến cuộc đời người khác” và “tạo giá trị” cho đời họ.
Hy vọng có thể ứng dụng được nhiều hơn.
Profile Image for Crystal Johnson.
99 reviews38 followers
November 10, 2019
My rating is more of a reflection of have already read lots of sales books. Overall it's a good mindset of selling and will help those who feel resistant around it.

The biggest takeaways:

- Don't dont MAKE a sell you RECEIVE a sell
- The world of is full of uncertainty, be the person that creates certainty and consistency - this gives people sense of calm
- Combining excellence in value delivery (before anyone even buys) + consistency = exceptional value to stand out
- Give without the attachment of the sale, trust the sale will happen naturally
-Givers attract
- You can't control who buys, but you can control how much you give
- Rapport: Finding common ground
- Easy rapport areas of life to find commonality - Family, Occupation, Recreation, and "message" - not sure what that last one means
- Compensation is an echo of impact/value
- Picture a flashlight of attention, make sure the light is on the other person more than you
- Sometimes you look foolish but you do the thing anyway
Profile Image for Tom Hawkins.
19 reviews3 followers
July 16, 2021
After reading Go-Giver for the first time, I was anxious to read one of their follow-ups. Go-Givers Sell More does a great job of applying the five principles of Go-Giver to the sales process. The traditional sales techniques we have followed since the '70s are updated by replacing those that lead to conflict in the relationship with a potential client/customer. Building value with the "giving" mindset seems counterintuitive, but more successful and more importantly, more fulfilling.

Now I just need to take action in application. Thanks Bob and John. Moving on to the next in the Go-Giver series.
Profile Image for Tchassa.
43 reviews36 followers
February 15, 2019
This was an easy read, which makes it mûre more painful for me to give it such a 'low' score. However, even though I hadn't read the first book, it felt like an expanded version of it.

I thought that was a little lazy 😅

The ideas resonated with me and I started applying a few. This was indeed a useful birthday gift from my friend Femi.

If you're looking for a book on how to sell, this may not be for you.

If you're looking for a book that expresses what it means to build a human business, this could give you the mindset required.

Don't expect too much though 👍🏾
Profile Image for Jason Wicky Ong.
344 reviews5 followers
June 28, 2019
The stuff in this book can be found in sales articles. Like don't be pushy. Don't talk about features, talk about benefits. Other stuff are kind of common sense: Be Genuine.

3 of the 5 Laws in the 'Go-Givers' book are also quite similar. Value, Influence and Compensation kind of interlink and might as well join up to be one law. With more value, you build more influence and vice versa and with more influence, you get more compensation (And another law: be receptive to get your compensation)

The ratings at Goodreads are far too high.
Profile Image for Kitty.
756 reviews3 followers
August 27, 2017
even if you're not in sales, this book has valuable insight on professional relationship building. if you regularly work with people in your day-to-day, this book has advice and guidance. you don't need to be in sales to be a good person. of course, if you are in sales, this book is a valuable resource to not being a garbage person when trying to sell.
Profile Image for Christy Bower.
Author 53 books30 followers
November 26, 2017
This book explains and elaborates on The Go-Giver. It demonstrates how focusing on giving to others or adding value to others is not only the right human thing to do, but the right business thing to do. I underlined a zillion quotes in this book because there was so much content that really resonated with my heart and challenged my thinking. This is really good stuff.
Profile Image for Kayisha Thomas.
Author 6 books12 followers
November 10, 2019
An amazing book for many reasons. Whether you're in sales, an entrepreneur or just on a journey of trying to be a better person; this book is for you. The key thing to take away is that your kindness and generosity pay off massively, but you don't do good to receive, you do it because its the right thing to do and that's why you benefit in more ways than you can imagine.
7 reviews
April 6, 2021
This book is a fantastic read for anyone in sales or in a service industry. The author does an excellent job reminding the reader (business person) that the focus is meant to be on the client and their needs not directly on the sale itself.
I have recommended The Go-Giver and The Go-Giver Sells More to many friends and business people I know.
Profile Image for Logan Corral.
10 reviews
October 3, 2022
Good book! Not a new story, it references back to the story in the original Go-Giver book. It takes insights and goes more in depth upon how to apply the laws and principles in the sales industry. However, there were new insights that were not talked about in the first book! Still a good read only took me about 2 hours at 1.5 speed.
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