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104 pages, Paperback
First published January 1, 1970
Animals talk and convey information but they do not write. They cannot make information available to future generations or to animals outside the range of their communication system. This is the crucial distinction between men and other animals. WRITING. Korzybski, who developed the concept of General Semantics, the meaning of meaning, has pointed out this human distinction and described man as ‘the time binding animal’. He can make information to other men over a length of time through writing. Animals talk. They don't write. Now a wise old rat may know a lot about traps and poison but he cannot write a text book on DEATH TRAPS IN YOUR WAREHOUSE for the Reader’s Digest with tactics for ganging up on digs and ferrets and taking care of wise guys who stuff steel wool up our holes.
I suggest that the spoken word as we know it came after the written word. (...) we may forget that a written word is an image and that written words are images in sequence that is to say moving pictures. (...) My basis theory is that the written word was literally a virus that made the spoken word possible. Doktor Kurt Unruh von Steinplatz has put forward an interesting theory as to the origins and history of this word virus. He postulates that the word was a virus of what he calls biologic mutation effecting a biologic change in its host which was then genetically conveyed. One reason that apes cannot talk is because the structure of their inner throats is simply not designed to formulate words. He postulates that alteration in inner throat structure were occasioned by a virus illness.