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224 pages, Hardcover
Published February 20, 2024
I know countless colleagues who I think stayed in their roles too long. Fortunately, they didn’t all end up in an awkward termination meeting, but they certainly stayed below the level of their peak contribution as they embraced the safety of the status quo over self-disruption—even when the role required incrementally more from them each year. Such lack of self-disruption can become a prescription for stagnation in skill development and shrinking relevance. And despite that perception of safety, many were caught up in a downsizing as the organization went through a business transformation and their skills were less vital for the new go-to-market strategy.
Did they do anything outwardly wrong? Not really. Their contributions were on par with previous years, as was their work ethic, but their skills didn’t outpace the company’s need for reinvention.
The lesson here is clear: you have to stay ahead of your colleagues, the marketplace, and your employer’s need for reinvention and self-disruption. Yep, the most successful companies also self-disrupt as frequently as is necessary to grow and dominate.