Launch Pad: The Countdown to Marketing Your Book

by Grace Sammon, Mary Helen Sheriff

Hooray! Your book is written, and published, and headed for the NY Times Best Seller List! Ah, if only that were true. Regardless of the path that got you here, even award-winning bestsellers have to embrace a marketing plan that helps their book soar. Join us here for LAUNCH The Countdown to Marketing Your Book.
From Dan Blank's marketing mindset guidance to practical tips on leveraging social media, book clubs, reviews, and so much more, this book, the third in a series of three on writing, publishing, and marketing your book, LAUNCH PAD will help you get it done! Each focused chapter engages you in a process that will raise your marketing IQ, build your skill set, and set you on a path for a successful book launch and marketing plan. Replete with countdown tips, ways to connect directly to the authors, and bonus downloadable planning sheets, LAUNCH PAD delivers a marketing book that speaks right to you.
The brainchild of entrepreneur, author, and speaker, Grace Sammon, this book series builds on the wildly popular radio show LAUNCH PAD - which celebrates book releases and the authors who create them. This volume is endorsed by James River Writers and is led by Grace Sammon and Author Marketing Coach Mary Helen Sheriff.
Welcome to the LAUNCH PAD. Now, let's see you and your book soar!

266 pages, Paperback

Published June 20, 2023

About the author

Grace Sammon is a dynamic force in the literary world — an award-winning author, radio host, entrepreneur, and educator. Recognized in Who’s Who in Education and Who’s Who in Literature, she is the recipient of the 2025 Indies United Publishing House’s Award for Inspirational Women in Literature, Media, and Journalism.

A master of reinvention, Grace transformed her career with her fourth book and debut novel, The Eves, which garnered strong critical acclaim. In addition to her newest novel, The Reliable Narrator, she has authored seven books, including the three-book LAUNCH PAD series, which guides writers through the journey of writing, publishing, and marketing their books.

She has served as a Guardian ad Litem for neglected and abused children and as a hospice worker. She is currently a committee member for the Safe Children’s Coalition. Grace’s hallmark is to helping others leave their mark on the world—because when our stories are told, everything changes! Her current works in progress include two new radio shows and a novel.

Grace lives on Florida’s west coast with her husband and a small herd of imaginary llamas — because every storyteller needs a touch of magic. Learn more at GraceSammon.net.

Reviews

[Libby · Rating 5 out of 5]

This is a spectacular resource in a series for new authors! Wow, wish I had this when I published my first book, but I still learned so much. It’s picked with so many useful marketing nuggets from a variety of experienced authors that are easy to implement. It definitely takes away the overwhelmed feeling and instills confidence with an actionable plan to get out there and sell lots of books. Go for it!

[Barbara Conrey · Rating 5 out of 5]

Writing a book is—believe it or not—the easy part. Deciding how to publish, landing an agent and a publisher is not so easy. Marketing your published book is like pushing a 500-pound rock uphill every single day.

Launch Pad: The Countdown to Marketing Your Book is the book you want to move you from your very first steps, branding, website, email lists, newsletter, and promoting yourself (this book will make you feel so much better about standing up and saying: Look at ME! Look at MY BOOK!) because, yes, you will need to do that. This book will tell you how.

Even better is the structure, with a recap of all the pertinent information at the end of each chapter.

I highly recommend this book whether you are a debut author or have several books under your belt.

[Mary Camarillo · Rating 5 out of 5]

If you’ve written and published a book, you need a marketing plan no matter your publishing route. I’m in that category and found this book full of terrific ideas for developing a marketing plan as well as planning my upcoming book launch. Led by author, author marketing coach, Mary Helen Sheriff, and Grace Sammon, author, educator, and radio host, each chapter is authored by a different author. Very helpful!

[Karen Osborne · Rating 5 out of 5]

This is a book filled with sage and actionable advice. I took notes as I read it. I'm the author of four novels and have been marketing my books for the past six years, and still there was lots to learn from the book. Each chapter is written by an author. And like the earlier books in the series, this one is great. -- Karen E. Osborne, author of Reckonings and True Grace