Only Connect: The Art of Corporate Storytelling

by Robert Mighall

A coherent story can make you better understood, believed in and trusted. So why is the business world only just discovering its power? There is not a culture on this earth that does not tell, exchange and enjoy stories. Story is simply effective communication, allowing humans to connect with one another about the things that matter. Former Oxford fellow in English Literature turned brand consultant, Robert Mighall, draws on the psychology, history and creative practice of storytelling to show how modern businesses can exploit its ancient power to move us. What the corporate world needs most, story does establish the human connections upon which trust is built. This book explains how.

Genres: Business

192 pages, Paperback

First published May 12, 2014

Reviews

[Katy Pearson · Rating 3 out of 5]

Covering the basics of storytelling, with useful formats and outlines, but I didn't learn anything that new. While it covers some powerpoint / video tips it feels a little outdated.

[D. · Rating 3 out of 5]

A collection of significant essays.