Brand Aid: Taking Control of Your Reputation--Before Everyone Else Does

by Larry G. Linne, Patrick Sitkins

Hands-on strategies for creating and protecting your personal brand (yes, you have one)

Think branding is just for large corporations, marketing directors, and cows? Think again. Each one of us has a brand – a personal brand, how others see us – which is shaped by what we do, say, write, and otherwise present ourselves to others.

We can’t fully control how others see us (smart, capable, compassionate, creative, fair). But many of us don’t even try. That is, we don’t take a moment to think about how we WANT to be perceived, and then take a few simple steps to bolster that impression with purposeful action.

This isn’t a book about manipulating others, putting on airs, or saying things you don’t really mean. It IS about using our words and actions mindfully, whether they take place in a conference room, PTA meeting, dinner party, Facebook comment thread, or anywhere else.

Using clear examples from businesses, families, and more, this straightforward guide presents essential advice for anyone who wants to succeed in today’s competitive and interconnected world.

Genres: Nonfiction, Business

176 pages, Hardcover

First published January 7, 2014

Reviews

[Eric · Rating 5 out of 5]

Very insightful book about assessing, monitoring, and improving your reputation personally and professionally. One of the most useful reads I've had in a long time.

[Julie Campbell · Rating 4 out of 5]

A very good read and very enlightening. It's so important to be in charge of your personal brand, and not just the online version of it. I really recommend this book, especially for someone just starting their career.

[Deborah]

Just received a copy of the book and am excited to start reading!

[Daniel · Rating 2 out of 5]

Okay, so I do work with branding so I have more experience and information than most people, but I thought this book had little information that is of true value. And I also don't agree with some of the authors views on positioning. I think the modern tendancy is of true authenticity.

[Rick Davis · Rating 2 out of 5]

The book started off with a bang and then tapered off into a lot of repetitive information.

[J Crossley · Rating 3 out of 5]

This book talks about your reputation. You need to guard your reputation against those who seek to damage it. You also need to promote your reputation in what might be called your personal brand.

[allison brunovszky · Rating 5 out of 5]

Essential for growth

Reading this book made me think of all the times that I experienced branding unconsciously and has challenged me to make it a life strategy