Conquer Your Rebrand: Build a B2B Brand That Customers Love and Competitors Envy

by Bill Kenney

Your brand is the true superpower separating mediocre businesses from category leaders. If you’re ready to embark on your brand journey, unlocking the true potential of your organization, Conquer Your Rebrand sets you up for success. Bill Kenney pulls back the curtain on every step of the branding process, including a tactical, practical breakdown of everything he’s learned over a decade in the branding trenches. Conquer Your Rebrand is the most complete brand-building playbook you’ll ever read. It addresses the “why” of B2B branding and, more importantly, the actionable details of “how.” Know how to prepare and what to expect when embarking on your rebranding journey. Learn to recognize and avoid common pitfalls. Discover what matters most in your agency partner, how to plan for your brand rollout, and everything in between. It’s time for your brand to propel you forward, not hold you back.

240 pages, Paperback

Published July 5, 2023

Reviews

[Josiah Jost · Rating 5 out of 5]

Been a fan of Bill Kenney’s work for years, and thoroughly enjoyed looking over his shoulder on his rebrand process. So much value, experience, and wisdom in this book, and his proven process.

[Nistor Mihai · Rating 3 out of 5]

It just felt like it was a training manual for their potential clients. Here is what to do in case you work with us.

3 stars is more like 2.5