Digital Business Strategy: How to Design, Build, and Future-Proof a Business in the Digital Age

by Garvan Callan

Digital transformation is a must. Consumers have fully embraced the digital age, and companies have followed suit, deploying programs to adapt to the rapidly evolving marketplace. But the pace of technological change is such that digital trends are shaping the future, revolutionizing the business world and turning it on its head. How can business leaders operate, innovate and thrive in the present and future digital market? Digital Business Strategy - How to Design, Build and Future-Proof a Business in the Digital Age provides a practical step-by-step guide with frameworks, examples and real-world guidance to break down what is required to deliver complex business transformation. Six comprehensive sections delve understanding the drivers of the digital age, how to develop a digital strategy, the core competencies of a digital business, how to execute transformational change and build a digital culture, how to deliver value today while creating opportunities for tomorrow through ambidextrous roadmap planning and execution techniques, and preparing for the next wave of innovation. Digital Business Strategy is for C-Suite leaders, first-line management, entrepreneurs, SME business owners and students; anyone interested in shaping their team, business, service or proposition to be digitally sustainable and resilient in the present and future digital era.

413 pages, Paperback

Published November 20, 2023

Reviews

[Lenin Villanueva · Rating 5 out of 5]

I read this book some days ago to develop and support my research in the field of digital strategy. As an engineer with an IT background and business experience, I found the content of the book to be very understandable, practical, and well-organized. I could find many useful and ready-to-use frameworks, models, and guidelines to support my digital business strategy. In particular, "The Nine Digital Delights" helped me a lot to improve the value proposition of my digital product in the context of my research. I recommend this book to those who are willing to understand, develop, and design a strategy in the context of the digital age.

[Reader · Rating 5 out of 5]

A must read for anyone in a leadership position who wants to keep pace in this digital era. A very practical guidebook taking you through, step by step, a series of tools, models and frameworks which can be applied and adapted to any business. Balances theory with practical insight and most beneficially, pitfalls and lessons learned from those that went before. You wont need to buy any other books- this takes you cradle to grave.

[Seán Ó HAnnracháin · Rating 5 out of 5]

This book gives you a great understanding of what you need for implementing a successful Digital strategy. I particularly enjoyed the real life examples at the end of the sections, they made it easier for me to understand the purpose and meaning of what was being said in the book.

[Simon Torode · Rating 5 out of 5]

A ‘best in class’ comprehensive guide to formulating and executing digital strategy. Impressive and incredibly useful.