A way too simplistic book on "improving" your presentation skills. It just lacks depth.
It's in one's best interest to skip it & read some other authoritative book in this genre.
Key points:
• Define your goal i.e. why are you giving a presentation
• Explaining new data.
• Soliciting ideas or feedback to build consensus.
• Asking people to take action.
• Seeking help solving a problem.
• Getting buy-in on an initiative.
• Know your audience:
o Size
o What roles do they have in the organization & to whom are they accountable
o What do they already know? What do you want them to know
o Will some attendees’ goals conflict with the others? If so, acknowledge that upfront and offer to help
• Have a core message
• An effective statement of the need or problem:
• Spells out the main challenge you want to address
with the audience’s help.
• Shows how that issue directly affects the
audience.
• Has a sense of urgency.
• Empty questions aimed at the whole sweep of the room—“Is everybody following?”—generally don’t
work. Most polite people will simply nod. Instead, directly address individuals: “Does that seem like the
biggest problem with customer satisfaction, Maria, given your front-line perspective?”
• Call to action
A good wrap-up has a strong call to action. These are
the key ingredients:
• Reiterate the challenge and your solution.
• Recommend specific action.
• Obtain commitment or buy-in.
• Agree on assignments if appropriate.
• Explain what you’ll be doing to follow up after
the presentation.
• Keep your audience engaged
• Change what you’re doing—pause, for example,
or alter your tone of voice.
• Survey the audience: “Just out of curiosity, how
many of you believe that our customers are
satisfi ed with our current returns policy? Let’s
see a show of hands.”
• Add humor if appropriate. Audience members
welcome a little comic relief.
• Provide analogies and vivid examples.
• Introduce personal stories.
• Keep returning to how your message affects the
audience: “Here’s what that last point means
for you and your team.”
• Debrief your presentation
You may discover small glitches, such as a slide
that could not be read from the back of the room, or
bigger ones, like a missing step in a process you outlined.
Make a list of those fl aws as soon as possible—
no more than an hour or two after your presentation
ends, if that’s feasible. Incorporate the changes into
your slides and other master fi les within a few days.
Trying to reconstruct and correct the problems weeks
or months later almost always yields worse results, if
you remember to fi x the mistakes at all.
• Follow up with the audience
• Sending thank-you notes to key attendees.
• E-mailing the entire audience to briefl y reinforce
your takeaway message and to get
your address in their in-boxes.
• Making yourself available for questions that
occur to people after the presentation.
• Booking “next steps” meetings to ensure that
your implementation plan proceeds effi ciently.
• Giving the same or a similar presentation to
another group that needs to hear your message.