E-Marketing

by Judy Strauss, Raymond D. Frost

Directed primarily toward students taking a course on Marketing in the Internet, this text also teaches professional marketers how to engage and listen to buyers, and how to use what they learn to improve their offerings in today’s Internet- and social media-driven marketing environment. With a focus on the Internet and other technologies that have had a profound effect on how marketing is approached today, the book updates traditional marketing coverage with a thorough, incisive look at e-marketing planning and marketing mix tactics from a strategic and tactical perspective.

496 pages, Paperback

First published January 1, 1999

Reviews

[Jane]

It's a great tool for learning 'current' information about approaching marketing on the internet for your business.

[Jannatul Naima]

How can i get this book?

[Keith Bryan · Rating 1 out of 5]

This is one of the weakest textbooks that I have spent time studying. Even though it had been republished as of last year, the material included in the book was outdated enough to mention not just one or two but several companies that have since become socially irrelevant or else shut down completely. Aside from that, the material was too repetitive, poorly laid out, and the authors failed in their use of correct grammar rules.

I will not recommend this book to anyone.

[Nura Yusof · Rating 4 out of 5]

Excellent for those who want the 101 on e-marketing

[Sara]

Leyendo la 6a edición.

[Tuantrieu]

great book

[Tehsin]

its good