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Commitment-Led Marketing: The Key to Brand Profits Is in the Customer's Mind
If marketers knew why customers behave the way they do, they would increase their power in gaining the best share of the marketplace. Jan Hofmeyr and John Rice have developed the conversion model, which is a technique that analyzes the degree of a person's psychological commitment to anything and everything. This book deals with the concept of commitment-led marketing as a leading-edge approach around the world and demonstrates how it can be implemented.
320 pages, Kindle Edition
First published March 13, 2001
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