Mine your contact list to give up their contacts to give up their contacts to give up their contacts to create a pull where people seek you out for your expertise. It makes sense. It might be right. The Tony Robbins path worked for Tony Robbins. This posits that everything is sales. Everything is marketing. And I think you have to believe that for this book to work. It's creating the critical mass that matters. You are the product to sell. It's all who you know.
And that might be right. More people make it by glad handing and golfing than by working hard in a cubicle. Is creating a cult of personality going to work for you? If it does, does it raise the level of the game, or are you simply adding to the noise drown the unwashed masses in your personal brand? Do you want to be Tony Robbins or Elon Musk? Both are valid, but this one pushes hard in one direction.