Everything Connects: How to Transform and Lead in the Age of Creativity, Innovation, and Sustainability

by Faisal Hoque, Drake Baer

Leadership. Creativity. Innovation.
When you put it all together, EVERYTHING CONNECTS. The constant cascade of new technologies and social changes is creating a more empowered population. Workforces are increasingly dispersed, demanding of self-expression, and quite possibly disengaged. Within this topsy-turvy context, leaders must spark creativity, drive innovation, and ensure sustainability.

What are the remedies? The newest problems of the world find solutions in the oldest and time-less practices such as mindfulness, authenticity, and perseverance-because Everything Connects.

"Everything Connects" is a kaleidoscopic view of the way humans-by being able to think out of the box-have been able to achieve greatness for themselves, their organizations, and the world at large. It is your step-by-step guide for working with yourself and others-for meaningful success.

Using real-life practical experiences, serial entrepreneur and thought leader Faisal Hoque teams up with journalist Drake Baer to provide a personal and professional playbook that shows how to: Holistically connect the "when" and "what" with who you are Inspire and lead inside and outside of your organization Generate ideas, grounded decisions, and long-term value

Part philosophy, part business, and part history, Everything Connects offers the wisdom of 2,500-year-old Eastern philosophies and the interconnected insights of Leonardo da Vinci. Couple that with Fortune 100 corporate cross pollination for creativity and startup thinking for how to adapt with ease, and you'll quickly discover that Everything Connects.

This isn't just a quick fix for your next financial quarter; this is how you succeed in the long run. It is a systemization of the best practices of spirituality and entrepreneurship-loaded with knowledge, humor, and humanity.

Genres: Business, Leadership, Nonfiction, Self Help

288 pages, Hardcover

First published February 21, 2014

About the author

#1 WALL STREET JOURNAL and USA TODAY BESTSELLING AUTHOR

RECIPIENT OF AXIOM GOLD MEDAL, FOREWORD, PENCRAFT, BIBA, BOOK EXCELLENCE, AMERICAN BOOK FEST, GLOBEE, AND OTHER AWARDS

Faisal Hoque is an accomplished entrepreneur, noted thought leader, technology innovator, advisor to CEOs, BODs, and the US federal government, with more than 25 years of cross-industry success.

He has authored, co-authored 10 award-winning books (his awards include Axiom Gold Medal, Foreword, PenCraft, BIBA, Book Excellence, Globee, American Book Fest, and others) on humanity, business, and technology, including the #1 Wall Street Journal bestseller REINVENT – Navigating Business Transformation in a Hyper-Digital Era published in association with IMD (Institute for Management Development) (Fast Company, 2023), #1 Wall Street Journal and USA Today bestseller LIFT - Fostering the Leader in You Amid Revolutionary Global Change (Fast Company), the #2 Wall Street Journal and USA Today bestseller Everything Connects - Cultivating Mindfulness, Creativity, and Innovation for Long-Term Value (Fast Company) and other publications. His ground-breaking first book e-Enterprise was released by Cambridge University Press in 2000.

He is the founder of SHADOKA, NextChapter, and other companies. They focus on enabling sustainable and transformational changes. His broad areas of expertise include innovation, leadership, management, sustainable growth, transformation, strategy, governance, M&A, frameworks, and digital platforms. He is a 3 times winning Founder and CEO of Deloitte Technology Fast 50 and Deloitte Technology Fast 500™ awards.

Throughout his career, he has developed over 20 plus commercial business and technology platforms and worked with private and public sector global brands such as GE, MasterCard, American Express, Northrop Grumman, PepsiCo, IBM, Home Depot, Netscape, Infosys, French Social Security Services, Gartner, Cambridge Technology Partners, JP Morgan Chase, CSC, CACI, US DoD, US DHS, and others. What sets Faisal apart is the unique position and perspective he has always maintained, which is grounded in a hardcore technology with deep roots in leading-edge management science.

His work has appeared in Fast Company, Business Insider, Wall Street Journal, BusinessWeek, Fox, CBS, Financial Times, I by IMD, Mergers & Acquisitions, Forbes, Inc., Leadership Excellence, and Huffington Post among other publications.

American Management Association (AMA) named him one of the "Leaders to Watch". The editors of Ziff-Davis Enterprise named him one of the "Top 100 Most Influential People in Technology" alongside leading entrepreneurs such as Steve Jobs, Bill Gates, Michael Dell, Larry Page, and others. Trust Across America-Trust Around the World (TAA-TWA) named him one of the "Top 100 Thought Leaders" alongside global leaders such as Bill George, Doug Conant, Howard Schultz, and others.

He holds a strong belief that it is through knowledge sharing that we may provide the greatest clarity on how to improve our collective future. As a globetrotter, he is passionate about nature, people, culture, music, and design, and he loves to cook.

Follow him @faisal_hoque or visit faisalhoque.com.

Reviews

[Winter · Rating 5 out of 5]

Thank you, Goodreads Giveaways for this ebook.

Excellent and informative read.
Mindfulness is now a mandatory college course, that's how important a topic it is.

[Katherine · Rating 5 out of 5]

Exploring the term of 'Entrepreneurship" with multidimensional evaluations without digressing from explaining how it differs from one industry to other based on "prioritization of values." Within the framework there are several other significant key points, one of which is "innovation." The book elaborates on two core concepts of observations : Philosophy ( mindfulness, positive approaches and many more) and Business ( Teamwork, creativity, long- term values and more.)

The author has systematically explored the different facets of entrepreneurial life where one is not overwhelmed by the choices and decisions they make. Talking about mindfulness, the art of stillness and understanding the importance of regulating your thoughts and perspectives while also bridging the gaps of taking every work on yourself. That's where partnerships comes in focus. The initiation of ideas generation when provided space for exploration of creativity and ideas brings forward the ultimate upshot of long- term values. The book contains insights on ways in which individual as well as organizational growth go hand in hand. Building a momentum towards long- term values instead of short bursts of doubt clubbing this and that, often gives you a podium to put things into perspective.

I deliberately read this book little by little because these weren't just words to throw around randomly. The author has purposefully curated an unique opportunity for the readers to cultivate several understandings whether through examples or the personal anecdotes of individuals who have walked the path of doubts, uncertainties and hesitation only to come out more grounded and accepting the lessons learnt during the whole process.

If there's one book you need to pick for a perspective change then I highly recommend this one over others. I will surely read more books from Faisal Hoque as I am looking forward to learning and establishing a life that filled with self-awareness and contentment.

[BOOKSTHATSTAY · Rating 5 out of 5]

Here's another amazing book by Faisal Hoque! I found this revised edition to be quite timely! The pandemic has brought about a lot of change and transformation in the way things work and function in our society. Keeping that in mind, three new chapters have been added to this revised edition of Everything Connects.

One major change or shift that was observed during the pandemic was the work-from-home culture. There was a sudden rise in remote and alternative work arrangements. An entire chapter has been devoted to all the major and minor changes brought about by this new work arrangement.

My favorite chapter is the one that discusses the practice of mindfulness. It is the second new addition to this book. I found it to be quite helpful and practical. It goes beyond the meditation sessions and focuses on minute-by-minute living. The author has mentioned so many amazing tips to practice the art of mindfulness! I'm trying to inculcate a few of them in my life. ☺

Another new addition to this book is the chapter on resilience, which has been found to be one of the core values needed to sustain an organization or business. The author has mentioned many strategies and exercises that can help to bolster the capacity for resiliency.

This book has greatly focused on the importance of creative thinking in an organization! The core message of this book is that everything has a relationship to everything else, resulting in a powerful synergy. It has effectively illustrated how neuroscience, management theory, psychology, organizational theory, spirituality, and self-improvement are all interconnected. It has also mentioned a number of suggestions and strategies to bridge the gaps brought about by the pandemic. Overall, I found it to be super interesting and insightful!

[Myinstabookclub · Rating 4 out of 5]

3.5 ⭐️

This book is updated version of the first addition of the same title, “everything connects”. The book talks about life and business and how can we improve both. The wisdom this book consists is applicable on both walks of life.

On business part, author talks about topics like creativity, innovation, entrepreneurship, importance of partnership building, management, deciding roles of every individual and idea generation. What makes it better is how author insists on a business that is people centric and has a futuristic approach. Post pandemic things have changed in business world so author tells readers about being relevant in the long term.

On life’s part, Faisal Hoque imparts wisdom on mindfulness, meditation techniques, decision making and resilience. Connection between both life and business is interwoven very beautifully.


Chapters on resilience, mindfulness and learnings from the life of Leonardo da Vinci are my favourite ones. Overall it’s a very value adding book. Those who are not into business may not like the major part of the book still the part that deals with life makes it worth a try.

Thank you for reading my review
- follow @myinstabookclub on Instagram.

[Jackie]

You seriously wrote “Martin Luther King” without giving him his title or distinguishing him as junior? Yikes.

[Rosemary Donegan · Rating 5 out of 5]

A great resource! This book brings current practices and trends and weaves them into timeless leadership principles. In my opinion, a highly recommended read for those seeking to lead or to be successful in the current, and ever-changing world climate. The principles outlined will help you to lead and succeed with balance and vision. Very well written. I want more.

[Ioana Lily Balas · Rating 5 out of 5]

'Everything Connects' gained my attention, as well as intellectual and emotional investment, especially through the writing - it was a meditative experience for me. Throughout reading this book I felt calm, grounded, which eased me into the reflection that Faisal Hoque invites us into.

The premise of this book is that innovation in a company acts a lot like a matryoshka doll, in layers. It starts with self-awareness, it moves to partnerships that foster collective development, and the same processes moving from the inter- and intrapersonal to these knowledge and understanding at a wider scales, to the ecosystem of a company and to that of an industry.

I wouldn't say that the idea here are revolutionary if you are familiar with techniques that foster self-exploration, like meditation or journaling, but their benefits and consequences are discussed in a sensitive, heartfelt manner that resonated with me, plus they were tied to real life examples of leaders who live these philosophies themselves. If anything, this book is a blend between philosophy and business, approaching this with examples such as the Yammer self-pollination, the Amazon long-term investment on a 7-year scale, with a deep understanding into the connection between the self and the impact on one's surroundings.

Another idea I thought was very thought-provoking was being an 'omnivore' in the way we select our experiences. Our thoughts and actions are all based on our personal history, our background, upbringing, experiences, joys and traumas. The most creative ideas come from a place of vulnerability fostered by safety, we are safe to explore our inner workings playfully, without judgement, and allow divergent experiences to coalesce into something new, never seen before.

I would highly recommend this read as an encouraging pat on the shoulder that will prompt you to let your mind drift more often.

[Alex Devero · Rating 4 out of 5]

To run a successful company, you need to be able to roll with ever-changing business conditions and demands, invent new products, lead the competition, please a wide variety of customers and ideally influence your field. Understanding the impact of interconnectedness is paramount in achieving success!

[Stacy Charles · Rating 5 out of 5]

Everything Connects: Cultivating Mindfulness, Creativity, and Innovation for Long-Term Value by Faisal Hoque adopts a holistic approach to the interconnectedness of the humanization of work. The author extrapolates upon organizational and management theory, neuroscience, psychology, spirituality and self-improvement. The book pushes readers to pay specific attention to self-actualization, according to the author, “by learning how to better frame conversations within ourselves, we can have more grounded conversations with our teams and our world."

Hoque differentiates between the processes of divergent and convergent thinking and the way persons should generate ideas and make logical conclusions. He then drives persons and organizations to resolve problems effectively and efficiently with a solid blueprint for success. While these concepts may be applied to business, the steps outlined are useful for personal life. The advice and knowledge imparted will impact readers holistically. Case studies are analyzed and these provide insight for further research.

Everything Connects reflects upon the Russian nesting dolls it is not difficult to leap to the run of the mill, personal development language - assessing what’s inside yourself, your personal values, exploring and unlocking your full potential, and all the personas we have as we interact with different people. The onion metaphor was elucidated and the idea that complicated things don’t get less complicated, rather, they get understood. The book has pertinent lessons and ideas which are easy to understand, thanks to the inclusion of rich metaphors, case studies and research. This book will cultivate interest among lifelong learners by helping them mature spiritually, offering new ways to reframe their thinking. Hoque characterizes his terms in direct language and broadens the definition of mindfulness, creativity and innovation permitting readers to promptly comprehend the jargon he presents.

[Lucia Maranghello · Rating 5 out of 5]

The book talks about management and how to be more successful in life by improving their behaviour. It clearly shows a connection between business management and psychological behaviour and how that can achieve a higher level of success.

The book per se was astonishingly fluid to read. In the initial part of the book, the author explains the sections in the book and what you will understand and learn in each. Within each part of the book, I seemed to understand more and more about how to create added value in organisations and businesses, in the long term.

In this type of books, I love that they use examples, and relatable examples, as to compare the concepts the author has explained and how that applies to modern day. It can give you a more realistic perspective on how to achieve this goal where everything connects and for the best of everyone. All in all, I would absolutely recommend this book to anyone looking to improve their personal and work-life, and how that will play out well in the future.

[Aparna Preethi · Rating 5 out of 5]

Everything Connects: Cultivating Mindfulness, Creativity, and Innovation for Long-Term Value is written by author Faisal Hoque. This book is an all-inclusive guide to understanding your business dynamics in the right way. Amidst the race of life, we seldomly forget about introspecting and reflecting on our next move. It all becomes about selling the product and getting the work done before the deadline. What the process lacks are purpose and excellence! This book humbles you down on your busiest days with some sure-shot practices, which when followed might definitely lead you to some great paradigms of success. It's when we cognize something out of our comfort zone is when we bring about something huge to the table. Your employees look up to you for guidance and this one teaches you how exactly you should go about it all. A knowledgeable success express on the go, I would definitely recommend it!

[Conscientious · Rating 5 out of 5]

Everything Connects by Faisal Hoque is a connection of powerful and brilliant concepts which will not only transform businesses but also bring remodel way of living. The author is a renowned personality in his field and in this book, he has presented a framework through his extensive experience and research to guide in the way how everything connects which gives rise to a powerful synergy. This book is such a unique read as it approaches the concepts of business management and personal life in an array of interconnection of multitudes of theories. The book is divided into four different parts and is organized which makes it easier for readers to navigate. This is an important guide for business owners as it contains dynamic business strategies. A life guide, a great tool for business makes it a distinctive read. A completely different and refreshing perspective, this is a must read to learn and understand about life and business holistically.

[Sonali Sharma · Rating 4 out of 5]

Everything Connects is the result of Fortune 100 corporate cross pollination for creativity and startup thinking for how to adapt with ease. This isn't just a short-term fix for the next fiscal quarter; it's how you thrive in the long haul.

Part philosophy, part business, and part history, this book is a colourful look at how humans have achieved greatness for themselves, their organisations, and the world at large by being able to think outside the box.

You'll benefit from the knowledge of nearly 2,500-year-old Eastern philosophies as well as Leonardo da Vinci's interrelated discoveries. Ultimately, down the line you will also realise how everything in life connects with each other, you just need to touch upon the right dots!

Post covid realisations hit so hard that we need to rewire and reframe the ways we approach how we work, play, and live. Connecting everything, even the relationships, work and life, is a powerful synergy to thrive.

[Dani Savante · Rating 5 out of 5]

“Everything Connects” attempts at changing the approach used in books about personal development and business. In this edition, author Faisal Hoque, explains that we shouldn’t think of companies having in mind only their sales department and their target clients. Companies and industries should be considered as an ecosystem where each and every part is essential to build the whole picture and where each part should perform their function to contribute to the development of the business as a whole. This is a cutting edge way of understanding and thinking about the world of businesses and finances.
This book helped me a lot in having into account aspects of my business. I had never thought about before. I could notice a great improvement by putting its advice into practice. I recommend it to all those who are interested in developing a business.

[Mayra · Rating 5 out of 5]

Everything Connects by Faisal Hoque and Drake Baer is an amazing book. Being a follower of the Maindfullnes approach myself, I have to recommend this book. Not only individuals who want to live to the fullest would consider this book of great value, but also those taking the first steps into a better life. The book is divided into four parts and contains thirteen chapters. Each chapter starts with an epigraph from philosophers. I particularly found every quote really interesting. And they perfectly frame the content of the chapter. I also enjoyed the writing style of the author, his points of view and his own life experiences presented along the pages. The topics that he develops and how he unveils each of them are fabulous. I give this work five starts for sure and will recommend it to my friends.

[Kourtney Bradley · Rating 5 out of 5]

business success building

This is a great reading recommendation for anyone involved in the world of business, specifically in the world of dealing with customers and building a reputation for success. This one is a rather simple read but one that I think readers from all walks of life would be able to benefit from, especially with the way of the business world in the recent years. This guide will help readers to determine their own success by how much work and effort they are willing to put into the programs they develop. Sometimes it’s beneficial to take a moment to step back and line out our goals and expectations and this book offers the guidance and success steps to do just that while also keeping the focus on the endgame. Definitely a great read for small business owners and entrepreneurs alike.

[Agustina Sureda · Rating 5 out of 5]

Faisal Hoque is an accomplished entrepreneur, senior executive, and author who wrote a book called Everything Connects: Cultivating Mindfulness, Creativity, and Innovation for Long-Term Value. This book is meant to create a brand-new mindset for the readers. By showing them how to think outside the box with a bit of history, business, and philosophy.
Having to take a good look at yourself is never easy, but somehow Hoque creates a book, and also an environment of trust where you can unravel what needs to be solved or dealt with. It is a great book to take on for not only business but personal life as well. It is divided into four parts, where each topic is researched to the last word and where a lot of content is provided to understand how to implement it. It is a must on everyone’s reading list and I highly recommended it.

[Haisam Syyed · Rating 5 out of 5]

Everything Connects the second edition, written by Faisal Hoque is just like the first edition, but much better this time around. It still focuses around the holistic approach for an individual and "when" and "what" with who they are. It's a book with an aim to inspire people to lead inside and out of their organizations, and generate ideas with long-term value. It's a great book for anyone and everyone looking to move forward or even progress in their current position. It'll show you the thought process of Eastern Philosophies centuries old, mixing that with the techniques of fortune 100 companies today. The mixture allows for a great bundle of creativity to be cultivated and used to the readers advantage. A great read with lots of information to absorb and consume, well-written and very helpful.

[Huda · Rating 4 out of 5]

It's written by Faisal Hoque, a serial entrepreneur, technological innovator, advisor to CEO's and BOD's and the US government. This book is about learning how to connect the "when" and "what" with who they are, generating ideas, making decisions with long-term value. The book inspires people to learn to lead within and outside of organizations that they've been part of. This book is how you succeed in the long run. It's mixed in with the age of philosophical thinking along with current Fortune 100 companies and how their mindsets function for ease and adaptability. It covers structure, dynamics, leadership styles and ideas that are there for long term continual success. Just like the title "Everything Connects" in this book.

[Aneley Sánchez · Rating 5 out of 5]

Advance without losing humanity.

Everything Connects: Cultivating Mindfulness, Creativity, and Innovation for Long-Term Value is a great book written by Faisal Hoque with contributions from Drake Baer. Although the main subject of this is business, it also contains parts of philosophy and history. It is a guide that takes a broad look and takes into account all aspects of a business.
I think it is really interesting and can be helpful to business people. It sets out an innovative way to improve and advance personally, financially and professionally, since all aspects are related and affect each other. In a world where everything constantly changes, it is very difficult to find current information, and this book is just that. I recommend it.

[Chico's Mom · Rating 5 out of 5]

Innovative and insightful.
This book binds together everything and anything that is to be associated with being successful and loving our chosen path. It is a business development tool but a self development tool as well. The author has given or referenced examples based on his own journey which some are relatable and others good ideas to look out for. This book helps or encourages us to embrace and value change, be open to it and learn how to maneuver and be flexible with it. I love how it is a mixture of everything just how life actually is, so this book does not just serve a single purpose but a multitude of masters. It's a great tool for learning and self development. I definitely recommend it.

[Nela · Rating 5 out of 5]

“Everything Connects” by authors Faisal Hoque and Drake Baer is a really useful manual on Mindfulness, applied to business and of course, in life; with the goal of expanding creativity and innovation.

This book offers thought-provoking information and intelligent advice for making positive lasting behavioral changes for the way ahead.

It is written from a multi-faceted perspective that can be truly valuable for managers and leaders in any kind of business, but also for all level employees, as it gives clear strategies and frameworks for immediate and practical usage with rapid outcomes.

To sum up, I really enjoyed the view the authors had in their holistic approach to writing the book.

[Alfredo R · Rating 5 out of 5]

An encouraging read

The second edition of “Everything Connects: Cultivating Mindfulness, Creativity, and Innovation for Long-Term Value” by Faisal Hoque, taught me how to connect with my inner self and how to lead not only at work but in my personal life, too.

Hoque’s words are convincing. He inspires me and motivates me to keep on working within myself. Getting to know our inner self definitely brings about changes in the world that surrounds us and creates an impact in our reality.

I believe this reader is perfect for those who need a clear vision of their present and perhaps want just a little push to go ahead in life. This book made me move forward and this is why I give it five stars!

[Jessica · Rating 4 out of 5]

Every man is part of the continent

Author Faisal Hoque releases the second edition of his best selling book Everything Connects. In this book, we get all of the first edition, the mindfulness, the innovative ideas of how everything and everyone is connected and how we can take that mindset into our lives not just professional, but also our personal. The second edition reflects on our changed world after the Covid pandemic and how this now affects the principles of the first book. I found this to be an interesting book. I havent read the first ones but I think this edition is a good comprehensive version. I havent considered a few of the authors ideas and they will certainly make me rethink how I approach some situations in my life. Great book.

[David · Rating 3 out of 5]

Thank you, Goodreads, for the giveaway copy.

This was good, but didn't wow me. Admittedly, I'm well-trained and well-versed in mindfulness in the business world. So there was little new in this book for me to take from it. But, that doesn't mean I couldn't enjoy it if it were to be enjoyable. This was enjoyable enough to finish. I wish there had been more research and a variety of examples presented instead of just simply big business. Give me some real starter entrepreneurs who are still small or growing. And this read at times like an introduction to mindfulness and business. I was hopeful that this would discuss business, buy focus on the mindfulness-creativity paradigm more. Maybe delve into that two-pronged idea as a whole instead of being so Lazer focused on business that it felt a bit dry at times.

Overall, not bad. Happy I could read it, but ultimately not really my thing.

[myliteraryworld · Rating 4 out of 5]

'Everything Connects' intricately explores organisational dynamics likening entities to matryoshka dolls—complex compositions of numerous contributors. The author delves into internal creative processes emphasising the need to comprehend individual intricacies for sustained collective creativity. The book champions a pro-social ethos, contending that businesses flourish when prioritising others' well-being with holistic and humanistic principles forming the foundation of exceptional work.In response to the pandemic-induced shift the narrative addresses the widespread adoption of remote work, stressing the importance of mindfulness in adapting to changes and highlighting its role in building resilience—a critical factor for organisational longevity.

[Juan · Rating 4 out of 5]

This book is helpful, inspirational and a very easy read. I liked everything I've purchased of Faisal Hoque and this one is no exception.
The author does a wonderful job by explaining in a clear way how to generate ideas and the better options to unleash innovation in an organization.
I’ve to say that even though it’s a complicated issue, I was never bored reading this book. Another thing I enjoyed about it is the fact that I didn’t have the feeling like there were irrelevant details in its pages. The information included is complete but concise. The writing is very good; it’s a timely book and I learned useful things. This is the main reason why I recommend it.

[Saya Jacaranda · Rating 5 out of 5]

Amazing


“Everything connects: cultivating mindfulness, creativity, and innovation for long-term value” is an amazing book and guide on how to achieve success or anything else you want in life. It will explain to you how to connect the when and the what with who you actually are as a person and how to be an inspiring person for others so that you can lead an organization. It includes many philosophies that bring wisdom with them as they are over 2,500 years old. I can really recommend reading this book to anyone. It will not only help you to build a start up or to lead an organization but it will also help you in your personal development.

[Liz · Rating 4 out of 5]

How important it is to have a consolidated work group, where everyone participates proactively and jointly, but that is not done overnight. Every well-formed work group has a leader behind who inspires and leads, and who generates ideas. In "Everything Connects: Cultivating Mindfulness, Creativity, and Innovation for Long-Term Value" readers find not only quick fixes for our next financial quarter, but also how to be successful in the long term.
I really liked the approach of the authors Faisal Hoque and Drake Baer, where in an easy and concise way, they explain everything a leader needs to know to start thinking out of the box.

[Susel · Rating 4 out of 5]

Everything Connects: Cultivating Mindfulness, Creativity, and Innovation for Long-Term Value is the second edition of this must-read book written by Faisal Hoque in which the author gave me a lot to think about… it is a philosophical book but it also contains hints of history and business; a very good mixture.
As far as I know, this second edition is more complete and I am glad to have found it. The aim of this book is to help us succeed in the long run, not just in a particular area once. I liked the book and found the starting point of it to be really interesting.
The author’s ideas are clear and clever. I recommend it.