The Business Analytics Handbook: Applied Statistics to Gain Business Insights

by Piyanka Jain

How to develop and deploy a companywide analytics strategyThis recipe-based handbook explains how to derive insights from data in day-to-day workflow and then how to drive business impact through those insights. "The Business Analytics Handbook" helps readers use data to increase the top-line--revenue and customer adoption and satisfaction--and decrease the bottom-line--cost and loss--all to provide customers with an overall better experience.

Using the trademarked BADIR 5-step process, author Piyanka Jain provides examples and exercises from different industries and functions for readers to take away (i.e. how to evaluate marketing campaign effectiveness for a toy store) and apply to their own day-to-day workflow.Explains where analytics can be applied in day-to-day decisions and what type of insights and data you should be looking forOffers insights on how to apply the business analytics techniques described in the book to your daily workflow using the analysis tools you have on handDescribes the various data and analysis tools available in the market and which tools meets which needsDetails best practices and hurdles for creating a data-driven organization

With "The Business Analytics Handbook," you'll learn how to turn analytics into impact.

240 pages, Hardcover

First published February 24, 2014

About the author

PIYANKA JAIN is President and CEO of Aryng, a management consulting company focused on analytics for business impact.