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Steve Jobs: El Lider De Apple
No existe otro libro que retrate con igual precisión a Jobs como líder, hombre de negocios, infatigable innovador y, sobre todo, como un ser humano con anhelos e inquietudes, de allí que Jay Elliot logre en Steve el líder de Apple un libro único en su género al ser testigo presencial durante años de la vida y pasiones de Steve Jobs. Steve Jobs transformó radicalmente la forma en que nos comunicamos. Su liderazgo impactó a nivel mundial no sólo a quienes trabajaron con este genio de los negocios, incluso sus competidores reconocieron y admiraron su enorme talento para el desarrollo de estrategias y apuestas de innovación que lo llevaron a convertirse en el líder vanguardista por excelencia. Jay Elliot, que trabajó durante muchos años y de manera muy estrecha con Steve Jobs, comparte en este libro las lecciones administrativas y gerenciales aprendidas en el día a día con este genio de Apple, detalla la forma en que se adentró en el vértigo de esta compañía revolucionaria y cómo fue que Steve Jobs hizo de la dirección de sus equipos un ejemplo de estructura y motivación sin precedentes a nivel internacional. Steve el líder de Apple, es un tributo excepcional al cerebro de esta empresa de inmenso prestigio, pero es también un manual de liderazgo, gerencia e innovación, basado en la experiencia personal de Jay Elliot como alto directivo y vicepresidente ejecutivo de Apple, y su relación con Steve Jobs. Es cierto, hay numerosas investigaciones periodísticas sobre Jobs, reportes y entrevistas de quienes siguieron sus pasos, pero ningún documento como este libro escrito por quien fue su brazo derecho, confidente, amigo y colaborador más cercano que revela todo sobre liderazgo, capacidad de respuesta y talento innovador sin límites. ENGLISH DESCRIPTION "Steve Jobs managed and motivated his people to surpass their own expectations and execute the best work of their lives. Jay Elliot taps his experience serving as Steve s right-hand man to show how anyone can shift his or her personal paradigm to become more Steve Jobs-like. Steve Jobs el líder de Apple shares practical examples that demonstrate how to apply Jobs management principles in the everyday world of business. Learn how to find the people who will understand your objectives and jump at the chance to make a contribution. Determine who will be so committed to your organization s vision that they will provide their own motivation. Attract the most dynamic thinkers and harness all of their passion to drive success for your business. Discover what it means to be a Pirate, to Think Different. And inspire your team to achieve more than anyone ever thought possible."
- GenresBusinessAppleLeadership
238 pages, Paperback
First published August 23, 2012
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172 people want to read
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Displaying 1 - 21 of 21 reviews
December 16, 2017
A more accurate version of Steve Jobs behind the products
"Leading Apple with Steve Jobs" gives us an inside look from a Former VP of Apple within the early stages of the company. At first, this book is not expected to give you the nook and crannies of Steve Jobs autobiography. In addition, some autobiographies written for Steve Jobs may not be the most accurate representation of the events if it was not written under the guidance of Steve Jobs himself. In contrast, the autobiography of Elon Musk was written by Ashlee Vance under the guidance of Elon Musk. Regardless, the autobiography of Elon Musk was a choke full of details that a young reader version was released after that so even a five-year-old was able to read it. Think this book as providing the main highlights of Apple under Steve Jobs supervision in the most accurate representable way. This book goes side by side with the book I read this year "Becoming Facebook" by Michael Hoefflinger, which gives also a more accurate view how Facebook operates contrary to how the press spins original events around.
In the same year Steve Jobs passed away, my last business class assignment was to write a Strategic Analysis of Apple Inc. I knew already a lot of tidbits of Apple History, the Apple computer I used at my elementary school, as well the Apple devices I tried out later in my life. At this time of writing this book review, after six years Steve Jobs passed away, it seems we are not stuck on the same page and we were able to turn to the next page. There is Elon Musk that innovates in the transportation sector and almost all big companies have captured the sweet spot on bringing the best user interface within their services. Amazon and Google are creating the voice interface of the future with Amazon Alexa and Google Home respectively while Samsung is selling phones that are almost the same price of an iPhone. All companies learned their lessons and missed opportunities from Apple, a company that now holds 200 billion dollars as a cash reserve.
Steve Jobs vision of "It's more fun to be a pirate than to join the navy." never took hold worldwide until the times he passed away. After the 2008 economic crisis showed that there was nothing safe to invest to make money, the startup mentality skyrocketed. We take it for granted today, but nobody realizes still that Apple was one of the most prominent companies at that time that tried to think differently from the rest. In addition, more companies that exist today are more product based as they are run under a subscription model. In the past, the low level of competition made it easy for companies to sell products with high-profit margins (think IBM and Coca-Cola). As the rise of entrepreneurship surged over the years, it was more challenging to thrive in this ecosystem, requiring companies to shift their mindset on being more agile and nimble to new circumstances. Most of the part of this book describes how Steve Jobs was challenged to embrace the culture "Pirates! Not the Navy" under the early days in his Macintosh division and when he came back to Apple as interim CEO twelve years later after he was fired.
The other half part of the book discusses how Steve Jobs was able to bring the right people that could innovate by their own two feet while being committed to the vision of the company. If you look at Steve interviews or Steve presentations of rolling up a new product, it is hard to not give credit of his passion of the products he invented and genuinely loves by doing whatever it takes to convince others that it will make their life easier. The book describes in detail the different ways he was able to persuade different people to join his company by sharing his vision. I have to say, vision is so important, many companies forget it so much these days, it is one of the main reasons people feel lost in direction of what they are doing, leaving the company having a high turn over rate. The book describes also the different tactics Steve tried to find whether employees were committed to the company. If people did not take blame for their mistakes or were not excited after a brief discussion about the vision or did not show their commitment to the company with their actions (i.e. Bringing a Dell computer in an interview), they were immediately disqualified as potential candidates that could contribute to the innovative efforts of the company. Even after being aboard as a member of the team, Steve was very picky and strict on how the end product should be delivered to his staff. He would insult anybody and just by the looks from today's standards, he would have been placed in the hall of shame (In the book Feedback Revolution by Peter McLaughlin, it places steve jobs as the "bad" role model on providing feedback to others). Yes, it is true, that Steve Jobs gave feedback in a way that could felt abusive if taken in the wrong context. The truth about Steve is that he really cared about the product so much that it almost looked like his survival depended on it, almost like being an obsession. As Jay Eliot mentions in the book, although he looked strong outside, deep inside he could sob privately from the most of his frustrations. Instead of being Van Gogh where he felt his ideas were ones that would be rejected by the world, Steve wanted them to embrace them to the world while he lived as if his last day was tomorrow. That is the thing about being a Controversial figure: You become a lunatic if what you are obsessed does not add value to our world, but a genius if it adds value to our world. He was controversial for throwing people jumping from a naval ship to a pirate ship, but little did they know at that time that the navy was sinking already and the pirates already found new treasures to explore.
Other than the content of the book, it is very well organized and easy to read. It also tries extensively to compare Apple with other companies at that time, such as IBM and Sony.
In today's world, we have different problems than the ones that we have from the past and they may not all be solved in a Steve Jobs way. If all you have is a hammer, everything looks like a nail. However, it definitely gives us a template of how to embrace our passion so we can address by our own context the problems that we are facing today.
"Leading Apple with Steve Jobs" gives us an inside look from a Former VP of Apple within the early stages of the company. At first, this book is not expected to give you the nook and crannies of Steve Jobs autobiography. In addition, some autobiographies written for Steve Jobs may not be the most accurate representation of the events if it was not written under the guidance of Steve Jobs himself. In contrast, the autobiography of Elon Musk was written by Ashlee Vance under the guidance of Elon Musk. Regardless, the autobiography of Elon Musk was a choke full of details that a young reader version was released after that so even a five-year-old was able to read it. Think this book as providing the main highlights of Apple under Steve Jobs supervision in the most accurate representable way. This book goes side by side with the book I read this year "Becoming Facebook" by Michael Hoefflinger, which gives also a more accurate view how Facebook operates contrary to how the press spins original events around.
In the same year Steve Jobs passed away, my last business class assignment was to write a Strategic Analysis of Apple Inc. I knew already a lot of tidbits of Apple History, the Apple computer I used at my elementary school, as well the Apple devices I tried out later in my life. At this time of writing this book review, after six years Steve Jobs passed away, it seems we are not stuck on the same page and we were able to turn to the next page. There is Elon Musk that innovates in the transportation sector and almost all big companies have captured the sweet spot on bringing the best user interface within their services. Amazon and Google are creating the voice interface of the future with Amazon Alexa and Google Home respectively while Samsung is selling phones that are almost the same price of an iPhone. All companies learned their lessons and missed opportunities from Apple, a company that now holds 200 billion dollars as a cash reserve.
Steve Jobs vision of "It's more fun to be a pirate than to join the navy." never took hold worldwide until the times he passed away. After the 2008 economic crisis showed that there was nothing safe to invest to make money, the startup mentality skyrocketed. We take it for granted today, but nobody realizes still that Apple was one of the most prominent companies at that time that tried to think differently from the rest. In addition, more companies that exist today are more product based as they are run under a subscription model. In the past, the low level of competition made it easy for companies to sell products with high-profit margins (think IBM and Coca-Cola). As the rise of entrepreneurship surged over the years, it was more challenging to thrive in this ecosystem, requiring companies to shift their mindset on being more agile and nimble to new circumstances. Most of the part of this book describes how Steve Jobs was challenged to embrace the culture "Pirates! Not the Navy" under the early days in his Macintosh division and when he came back to Apple as interim CEO twelve years later after he was fired.
The other half part of the book discusses how Steve Jobs was able to bring the right people that could innovate by their own two feet while being committed to the vision of the company. If you look at Steve interviews or Steve presentations of rolling up a new product, it is hard to not give credit of his passion of the products he invented and genuinely loves by doing whatever it takes to convince others that it will make their life easier. The book describes in detail the different ways he was able to persuade different people to join his company by sharing his vision. I have to say, vision is so important, many companies forget it so much these days, it is one of the main reasons people feel lost in direction of what they are doing, leaving the company having a high turn over rate. The book describes also the different tactics Steve tried to find whether employees were committed to the company. If people did not take blame for their mistakes or were not excited after a brief discussion about the vision or did not show their commitment to the company with their actions (i.e. Bringing a Dell computer in an interview), they were immediately disqualified as potential candidates that could contribute to the innovative efforts of the company. Even after being aboard as a member of the team, Steve was very picky and strict on how the end product should be delivered to his staff. He would insult anybody and just by the looks from today's standards, he would have been placed in the hall of shame (In the book Feedback Revolution by Peter McLaughlin, it places steve jobs as the "bad" role model on providing feedback to others). Yes, it is true, that Steve Jobs gave feedback in a way that could felt abusive if taken in the wrong context. The truth about Steve is that he really cared about the product so much that it almost looked like his survival depended on it, almost like being an obsession. As Jay Eliot mentions in the book, although he looked strong outside, deep inside he could sob privately from the most of his frustrations. Instead of being Van Gogh where he felt his ideas were ones that would be rejected by the world, Steve wanted them to embrace them to the world while he lived as if his last day was tomorrow. That is the thing about being a Controversial figure: You become a lunatic if what you are obsessed does not add value to our world, but a genius if it adds value to our world. He was controversial for throwing people jumping from a naval ship to a pirate ship, but little did they know at that time that the navy was sinking already and the pirates already found new treasures to explore.
Other than the content of the book, it is very well organized and easy to read. It also tries extensively to compare Apple with other companies at that time, such as IBM and Sony.
In today's world, we have different problems than the ones that we have from the past and they may not all be solved in a Steve Jobs way. If all you have is a hammer, everything looks like a nail. However, it definitely gives us a template of how to embrace our passion so we can address by our own context the problems that we are facing today.
August 28, 2017
Very easy read. Some good management lessons to pick up.
June 3, 2017
While there are some good insights into the Apple culture and history, the narrative came across a defense of Steve Jobs. Elliot's loyalty and admiration of his late boss is clear and the focus and tone of this book is more of a counterpoint to Isaacson's biography in his attempt to "set the record straight". Not a bad read, but not the leadership text expected.
November 28, 2020
Excelente libro!
Muy inspirador para continuar con el legado de Steve en nuestros emprendimientos y proyectos en general, siempre recordaremos a Steve “el pirata” con gran administración!
Muy inspirador para continuar con el legado de Steve en nuestros emprendimientos y proyectos en general, siempre recordaremos a Steve “el pirata” con gran administración!
February 18, 2021
I loved it.
Robert Fire
www.robertfire.com
@irobertfire (US)
@frobertfire (ESP)
Robert Fire
www.robertfire.com
@irobertfire (US)
@frobertfire (ESP)
April 24, 2021
Excellent read with bite sized management lessons.
October 10, 2014
Margaret Mead once said "Never doubt that a small group of thoughtful, committed citizens can change the world. Indeed it is the only thing that ever has". Apple and its group of pirates led by Steve Jobs did change the world.
Jay Elliot was Senior Vice President of Apple. He believes it was the most successful company in the history of business. Even if you don't believe this there is much to be learned from this book.
Starting with vision Elliot details the strength and depth of Job's vision for the personal computer.
The slogan "Pirates not the Navy' emphasised the small group, flat structure and reinforced the need for innovation and creativity.
Jobs believed the people who worked for him were the cream of the cream. They were the best, and knew the best. For this reason recruitment was by word of mouth. Looking for someone to design icons, the GUI and beyond Jobs listened when an engineer said his girlfriend was a successful artist. A few minutes was enough to assess Susan Kare's passion talent and flair. Even with no knowledge of technology she got the job and stayed for many years.
If you want to captain a pirate ship read this book.
Jay Elliot was Senior Vice President of Apple. He believes it was the most successful company in the history of business. Even if you don't believe this there is much to be learned from this book.
Starting with vision Elliot details the strength and depth of Job's vision for the personal computer.
The slogan "Pirates not the Navy' emphasised the small group, flat structure and reinforced the need for innovation and creativity.
Jobs believed the people who worked for him were the cream of the cream. They were the best, and knew the best. For this reason recruitment was by word of mouth. Looking for someone to design icons, the GUI and beyond Jobs listened when an engineer said his girlfriend was a successful artist. A few minutes was enough to assess Susan Kare's passion talent and flair. Even with no knowledge of technology she got the job and stayed for many years.
If you want to captain a pirate ship read this book.
July 10, 2013
This is a good look at leadership and "philosophy of life" through a lens of a close co-worker/friend of Steve Jobs. In some ways it is a "rebuttal" to Walter Isaacson's biography. ("Steve wasn't that mean.. Well, he could be abrasive.. That's not quite how the meeting went.. etc") In some ways I found it an interesting study in "perspective/memory" -- I wonder how much of Isaacson's point of view was "straight from Steve, filtered by time/memory" (or how much of Elliot's was). An interesting comparison to read in light of Isaacson's, and good thoughts on life, leadership, and creativity.
August 19, 2013
every startup entrepreneurs should read this book by Jay as it gives a good insight of PRODUCT LEADERSHIP of Steve Jobs and his passion to create user friendly products. Concept of pirate organization based on true spirits of entrepreneurship and innovation has been explained in great detail by Jay. He has also outlined how Apple was different in its approach towards the business than the other Navy type traditional organization.
June 25, 2016
This is a different type of book than I normally read but I still enjoyed it. Its core message was motivation and inspiration. It had some great lessons for entrepreneurs but some of it was flat and unengaging. I also learned more about the Apple story and their history as a company. I also learned more about who Steve Jobs was as a person and leader. I took away some lessons and great quotes but I won't read it again.
October 6, 2023
Steve Jobs siempre ha sido uno de mis referentes sobre todo por su trayectoria profesional con su empresa Apple, sin embargo, la percepción que se suele tener tiende a ser bastante vaga o superficial y poder entender un poco más como pensaba y actuaba es realmente interesante e inspirador.
La verdad es una lectura bastante buena y creo que para todo «fanboy» de Apple y cualquier emprendedor en general, es una lectura que recomiendo bastante.
La verdad es una lectura bastante buena y creo que para todo «fanboy» de Apple y cualquier emprendedor en general, es una lectura que recomiendo bastante.
May 26, 2015
Great story about a true partnership. Jay Elliot does a good job walking the reader through the collaborative relationship he and Steve had. The book is a quick and easy read. Jay gives great examples of true applications to Steve's values and leadership principals that allows the reader to relate.
January 14, 2017
Song of praise to Steve Jobs and apple, basically not a single negative word about Steve or Apple. Practical and useful tips and suggestions how to be Steve-like leader or start-up entrepreneur. In my opinion a bit superficial and written with rush. I did not like that the author glorified Steve and himself at every step, it was narcissist.
January 3, 2026
Finally finished this dreadful book I’ve been lugging with me on every freaking move since I went to university! Has some interesting parts on Steve Jobs and how his demanding and eclectic personality helped Apple become the giant it is, but also feels a lot like a brag from the author to have known Steve Jobs very well.
Read
September 29, 2012Ada yang menerjemahkan buku ini......
September 30, 2012
Nothing very special about the book
Read
May 31, 2013Interesting, but obviously written by a fan of Steve Jobs rather than a critic.
September 12, 2016
A must read book!!!
February 16, 2015
Cliche, although inspiring. Specially the message that a man and his vision can make him trascend.
This entire review has been hidden because of spoilers.
November 18, 2016
남들이 재미있다고 해서 봤는데, 도저히 첫 30장도 못 읽겠다.
나는 경영학과는 아직도 거리가 먼 듯하다.
나는 경영학과는 아직도 거리가 먼 듯하다.
May 11, 2014
good read.
Displaying 1 - 21 of 21 reviews