The Expressive Organization: Linking Identity, Reputation, and the Corporate Brand

by Majken Schulz (editor), Mary Jo Hatch (Editor), Mogens Holten Larsen (Editor)

This book challenges current beliefs about organizational identity, reputation, and branding. It contains a wealth of new ideas for finding the elusive answers to questions troubling contemporary organizations, such How does an organization create a strong reputation? What are the implications of corporate branding on organizational structures and processes? and How do organizations discover their identities?

320 pages, Paperback

First published November 2, 2000