Introducing Entrepreneurship: A Practical Guide

by Alison Price, David Price

Introducing Entrepreneurship: A Practical Guide by Alison Price and David Price is packed with case studies of modern-day entrepreneurs who have started-up their own successful businesses.

In this practical guide to entrepreneurship you'll discover the ideas, winning strategies and expert advice from modern-day entrepreneurs, which you can apply to your own business start-up. So whether you have the urge to start your own business and want to learn how best to do it, or you have begun your entrepreneurial journey and want to take your business to the next level of success, this practical and inspirational guide will help you make your business perform at its best.

Introducing Entrepreneurship: A Practical Guide will reveal a blueprint for entrepreneurial success that modern-day entrepreneurs are using to create business start-ups, find their niche, identify target markets, market their business effectively, generate leads, turn leads into sales, and make their business a success.

Genres: Management, Business

224 pages, Paperback

First published August 1, 2013

About the author

Alison Price is a Chartered Psychologist and an Occupational Psychologist, a university lecturer in Business Psychology and specialist in Leadership and Management Development. As a specialist in business psychology, Alison has advised prestigious organizations on behaviors needed for organizational success. She has worked with a wide range of personnel, from team members to Boards of Directors, exploring the mind-set and working practices that underpin success.

Reviews

[Edward]

Great book, if you want to learn about entrepreneurship, and you don’t know anything about it. It was a refresher for me but it wasn’t my first book about this topic. However, I do recommend it for anyone who wants take the plunge.

[Amoy Simpson]

Good

Very informative book, it has a lot of information to help future entrepreneur. Check it out, you will not be disappointed.

[Zunzar Patil]

Good book

Good reading for readers wanting to take first step in Entrepreneurship journey.Authors have explained each step of journey in quite elaborate manner.

[Elizabeth]

a really good easy to follow book if you are thinking about or even if you have started a business already. I have read a few books from this series already I would highly recommend the psychology of success and self esteem a must read