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How to Get Good Reviews on Amazon: A Guide for Independent Authors and Sellers
How To Get Good Reviews On Amazon is a simple, no-nonsense guide that teaches exactly what it says it does. Based on both psychological science and thousands of hours of conversation with some of Amazon’s top reviewers, it takes you behind the scenes into the reviewing subculture that has grown up on Amazon’s website. It gives you a deep, insider's knowledge of how the top reviewers think and operate. It not only shows you what to do: it also takes you inside the reviewers’ heads so that you can see for yourself both how these techniques work and why they’re so effective.
Lessons include:
• A simple, four-part formula for writing emails that get your work reviewed.
• Three things never to say when communicating with reviewers!
• How to pick reviewers who are more likely to give you a good review.
• How to reduce the chance that a reviewer you contact will give your work a bad review.
• How people get caught out when receiving reviews from friends and family.
This book teaches an honest, straightforward approach that works. It works because it’s not based on gimmicks or tricks but on a real understanding of how Amazon reviewers operate: most of all on what they expect from authors and other sellers. If you want to know how to talk to an Amazon reviewer in a way that will make them respect you as a professional and see you as the kind of seller they actually want to help, this is the book for you.
Lessons include:
• A simple, four-part formula for writing emails that get your work reviewed.
• Three things never to say when communicating with reviewers!
• How to pick reviewers who are more likely to give you a good review.
• How to reduce the chance that a reviewer you contact will give your work a bad review.
• How people get caught out when receiving reviews from friends and family.
This book teaches an honest, straightforward approach that works. It works because it’s not based on gimmicks or tricks but on a real understanding of how Amazon reviewers operate: most of all on what they expect from authors and other sellers. If you want to know how to talk to an Amazon reviewer in a way that will make them respect you as a professional and see you as the kind of seller they actually want to help, this is the book for you.
- GenresNonfictionWriting
74 pages, Kindle Edition
First published August 5, 2013
3 people are currently reading
71 people want to read
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Displaying 1 - 30 of 30 reviews
September 12, 2013
Most authors are a little nuts about their reviews. We read them, slaver over them, believe them (both the bad ones and the good ones, all at the same time), and desperately covet them. We can go from perfectly normal, nice, sane people - to crazy, narcissistic, manipulative whackos. Mostly, this is because we simply don't understand how the system of reviews is supposed to work.
Rogers does a nice job of demystifying that system in this quick read. He reminds authors, first and foremost, that seeking reviews is about marketing - and, as such, needs to be treated with the appropriate amount of professionalism (versus rabid desperation). That's an obvious point, but one that a lot of authors need to be reminded of from time to time.
Beyond that, Rogers offers common sense guidelines for querying reviewers and responding to reviews - good and bad - in general.
For me, the most interesting and useful aspect of the book was his explanation of an Internet subculture I didn't even realize existed: that of the *serious* amateur reviewers. Although I review regularly myself, I had no idea how Amazon's reviewer ranking system worked, or that many top reviewers were chummy in forums. What I learned in this section was as interesting to me *as* a reviewer as it was to me as a writer hoping to be favorably reviewed.
Most of what Rogers has written here is basic common sense that most of us should be able to figure out on our own. But, considering how emotional authors can often be about their reviews - and the related fact that common sense often goes flying out the window - I would highly recommend that authors spend an hour or two reviewing this very solid info.
Rogers does a nice job of demystifying that system in this quick read. He reminds authors, first and foremost, that seeking reviews is about marketing - and, as such, needs to be treated with the appropriate amount of professionalism (versus rabid desperation). That's an obvious point, but one that a lot of authors need to be reminded of from time to time.
Beyond that, Rogers offers common sense guidelines for querying reviewers and responding to reviews - good and bad - in general.
For me, the most interesting and useful aspect of the book was his explanation of an Internet subculture I didn't even realize existed: that of the *serious* amateur reviewers. Although I review regularly myself, I had no idea how Amazon's reviewer ranking system worked, or that many top reviewers were chummy in forums. What I learned in this section was as interesting to me *as* a reviewer as it was to me as a writer hoping to be favorably reviewed.
Most of what Rogers has written here is basic common sense that most of us should be able to figure out on our own. But, considering how emotional authors can often be about their reviews - and the related fact that common sense often goes flying out the window - I would highly recommend that authors spend an hour or two reviewing this very solid info.
September 27, 2013
I intend to take this good advice.
Instead of the dry treatise I was expecting, this reads like a wise and witty nature guide that had me laughing many times. Theo Rogers makes Amazon sound like the real Amazon jungle and entertains us by describing the habits of the wildlife in a way worthy of David Attenborough. It turns out, reviewers have several sub-species, some of which we may safely approach with the right precautions and others which we'd be best to steer clear of.
He begins by outlining the 5 main underlying motives why people choose to review books at all. He makes it clear that, whatever the reason, reviewers treat what they do as a serious hobby. He explains how to identify shill reviewers, including the one-hit-wonder type (who represent themselves as ordinary happy customers but, in reality, have connections with the author or publisher), trolls (who, as we know, deliberately post dodgy material just to get reactions), and the socially inclined type who set up reviewing circles (when various authors and friends decide to exchange favours for each other). This comes with the warning that if we attempt to engage reviewers who behave in these ways, other reviewers in their natural habitat can detect them from miles away.
He gives tips to identify sound reviewers who may be on our wavelength, then advises us on how we ought to approach them. This extends to the circumstances under which authors should comment on reviews (which is almost never, with one notable exception). He discusses other author behaviour which we may think subtle, but comes across as obvious to the experienced dwellers in Amazon.
One of things I appreciate most about Theo Rogers is that rather than simply telling what to do and what not to do, he also explains why. I'd recommend this friendly guide to anybody seeking reviews.
Instead of the dry treatise I was expecting, this reads like a wise and witty nature guide that had me laughing many times. Theo Rogers makes Amazon sound like the real Amazon jungle and entertains us by describing the habits of the wildlife in a way worthy of David Attenborough. It turns out, reviewers have several sub-species, some of which we may safely approach with the right precautions and others which we'd be best to steer clear of.
He begins by outlining the 5 main underlying motives why people choose to review books at all. He makes it clear that, whatever the reason, reviewers treat what they do as a serious hobby. He explains how to identify shill reviewers, including the one-hit-wonder type (who represent themselves as ordinary happy customers but, in reality, have connections with the author or publisher), trolls (who, as we know, deliberately post dodgy material just to get reactions), and the socially inclined type who set up reviewing circles (when various authors and friends decide to exchange favours for each other). This comes with the warning that if we attempt to engage reviewers who behave in these ways, other reviewers in their natural habitat can detect them from miles away.
He gives tips to identify sound reviewers who may be on our wavelength, then advises us on how we ought to approach them. This extends to the circumstances under which authors should comment on reviews (which is almost never, with one notable exception). He discusses other author behaviour which we may think subtle, but comes across as obvious to the experienced dwellers in Amazon.
One of things I appreciate most about Theo Rogers is that rather than simply telling what to do and what not to do, he also explains why. I'd recommend this friendly guide to anybody seeking reviews.
September 27, 2013
Theo Rogers has written a solid summary of Amazon reviewing—an introduction to what motivates people to review, the main methods authors can use in selecting appropriate Amazon reviewers, and advice on approaching reviewers. There is also valuable guidance on the ins and outs of Amazon to help ensure authors don’t get stuck in the minefields of Amazon.
None of this is new information. Any author could learn this by spending a few months lurking in the Amazon discussion forums. But that’s time that could be spent writing—so why not save yourself a few hundred hours and buy this instead? Read it and apply the principles (while Rogers doesn’t mention reader sites like Goodreads or other retail sites, my experience suggests most of the same principles hold true).
I would suggest one correction: Rogers comments on the number of reviews of self-published books that say the book was in desperate need of professional editing and proofreading. I’ve made some of those comments myself, and in some cases the author has responded that the book was edited. I’d prefer they were competently edited, as it seems that how much an author pays for editing doesn’t necessarily translate into a quality product. In fairness to editors, I’d also say that some self-published authors are merely uploaders with no understanding of what makes good writing or good fiction, and no amount of editing will help. What these people need is a competent ghostwriter.
At best, reading How To Get Good Reviews on Amazon will help you gain a respectable number of honest reviews. At worst, you will learn how to avoid ruining your writing career before it’s even begun.
None of this is new information. Any author could learn this by spending a few months lurking in the Amazon discussion forums. But that’s time that could be spent writing—so why not save yourself a few hundred hours and buy this instead? Read it and apply the principles (while Rogers doesn’t mention reader sites like Goodreads or other retail sites, my experience suggests most of the same principles hold true).
I would suggest one correction: Rogers comments on the number of reviews of self-published books that say the book was in desperate need of professional editing and proofreading. I’ve made some of those comments myself, and in some cases the author has responded that the book was edited. I’d prefer they were competently edited, as it seems that how much an author pays for editing doesn’t necessarily translate into a quality product. In fairness to editors, I’d also say that some self-published authors are merely uploaders with no understanding of what makes good writing or good fiction, and no amount of editing will help. What these people need is a competent ghostwriter.
At best, reading How To Get Good Reviews on Amazon will help you gain a respectable number of honest reviews. At worst, you will learn how to avoid ruining your writing career before it’s even begun.
September 16, 2013
I found this invaluable. I am both an author and reviewer and didn't appreciate that a reviewer community exists in forums nor that it is common practice for authors/sellers to actually directly contact specific reviewers. The later makes common sense and Rogers helps outline an appropriate process for contacting reviewers.
The book also covers how the rating system works and the power of the "Yes" and "No" helpful votes.
Full of good common sense wisdom, I'd encourage all authors, sellers and reviewers to read this book. It's quick and an enjoyable read.
The book also covers how the rating system works and the power of the "Yes" and "No" helpful votes.
Full of good common sense wisdom, I'd encourage all authors, sellers and reviewers to read this book. It's quick and an enjoyable read.
February 6, 2017
Definitely excellent tips!
As an author, I found this book super helpful. Hopefully it's tips will help me navigate the "Amazon Jungle". Definitely worth a read!
As an author, I found this book super helpful. Hopefully it's tips will help me navigate the "Amazon Jungle". Definitely worth a read!
January 11, 2014
OK, I'm reviewing a book I read that was written by a reviewer about how to get good reviews from other reviewers … just wrap your head around that!
I didn't know about the whole underground club of reviewers, rankings, and forums. It's important to understand the playground if you want to get in the sandbox, and the author does his best to demystify yet another place where Big Data rules.
It's too soon to know if it "works" for me, but I believe I learned enough to make the right moves without getting 100% automatic rejections. Some of the info should be intuitive (don't approach reviewers who aren't interested in your genre) but other advice may not be (don't publicly thank reviewers in the comments). The author makes the point numerous times that he offers his advice based on experience but other reviewers may have different views. I appreciate that he doesn't take a "my way is the only way" approach.
I've read "how to find reviewers" articles but nothing that's so specific to Amazon. The book is brief but it's clearly organized and easy to read. The only thing missing (no, Theo, I won't mark it down a star!) is an explanation of the Vine Voice designation. In all, a great guide especially for aspiring indie writers like me.
I didn't know about the whole underground club of reviewers, rankings, and forums. It's important to understand the playground if you want to get in the sandbox, and the author does his best to demystify yet another place where Big Data rules.
It's too soon to know if it "works" for me, but I believe I learned enough to make the right moves without getting 100% automatic rejections. Some of the info should be intuitive (don't approach reviewers who aren't interested in your genre) but other advice may not be (don't publicly thank reviewers in the comments). The author makes the point numerous times that he offers his advice based on experience but other reviewers may have different views. I appreciate that he doesn't take a "my way is the only way" approach.
I've read "how to find reviewers" articles but nothing that's so specific to Amazon. The book is brief but it's clearly organized and easy to read. The only thing missing (no, Theo, I won't mark it down a star!) is an explanation of the Vine Voice designation. In all, a great guide especially for aspiring indie writers like me.
September 12, 2013
*I received a copy of this book in exchange for an honest review*
This was a very interesting book. The author was very knowledgeable about the subject of reviewing (he's a big Amazon reviewer as well), and he's a good writer as well. The only problem I had with it was that he came off as a bit too intense at times. As a reviewer myself, it was a bit much and over the top at times. Other than that, this was a great book, with lots of helpful tips, not only for authors, but also for reviewers as well. This book is meant as a glimpse into the mind of reviewers, but it also worked in reverse and lets reviewers know what to do when writing their review (i.e. what people and authors are looking for, good or bad). Plus, he shared lots of info about the ranking system, how to get your reviews seen, etc.
All in all, this was a quick read, and a very helpful one. I would definitely recommend this not only to writers, but also to reviewers, especially those who are just starting out and need some tips on how to write good reviews.
This was a very interesting book. The author was very knowledgeable about the subject of reviewing (he's a big Amazon reviewer as well), and he's a good writer as well. The only problem I had with it was that he came off as a bit too intense at times. As a reviewer myself, it was a bit much and over the top at times. Other than that, this was a great book, with lots of helpful tips, not only for authors, but also for reviewers as well. This book is meant as a glimpse into the mind of reviewers, but it also worked in reverse and lets reviewers know what to do when writing their review (i.e. what people and authors are looking for, good or bad). Plus, he shared lots of info about the ranking system, how to get your reviews seen, etc.
All in all, this was a quick read, and a very helpful one. I would definitely recommend this not only to writers, but also to reviewers, especially those who are just starting out and need some tips on how to write good reviews.
October 4, 2013
I was asked by the author, very professionally by the way, to read and give this book a review, if I wished to do so. Needless to say, I'm glad I did, because as the author stated, I discovered the "reviewer's eye view".
I was pleased to learn that I have already done a couple of his points with regard to being a "smart" author when it came to receiving reviews (good or bad), as well as not using any "shills". But I still learned from the first email why he couldn't reciprocate in giving me a review, because after reading this book it all made perfect sense.
It's to the point and matter of fact, no little pats on the head to make you feel better, and that's what I loved about this book, because quite frankly, we as either independent authors and sellers need to understand what it means for a reviewer to leave a review. Just as I am right now.
Honesty is the best policy and I would highly suggest you purchase this book because I picked up a ton of great points and actually put them to the test...they work!
So thank you Theo, this is one to hold onto...for future reference.
I was pleased to learn that I have already done a couple of his points with regard to being a "smart" author when it came to receiving reviews (good or bad), as well as not using any "shills". But I still learned from the first email why he couldn't reciprocate in giving me a review, because after reading this book it all made perfect sense.
It's to the point and matter of fact, no little pats on the head to make you feel better, and that's what I loved about this book, because quite frankly, we as either independent authors and sellers need to understand what it means for a reviewer to leave a review. Just as I am right now.
Honesty is the best policy and I would highly suggest you purchase this book because I picked up a ton of great points and actually put them to the test...they work!
So thank you Theo, this is one to hold onto...for future reference.
April 14, 2014
In this quick but satisfying read, Theo Rogers gives some very useful insight into the rules and mindsets of the Amazon reviewer culture. He demonstrates many of the pitfalls that too many fall into when soliciting reviews.
I can vouch for the fact this this author practices what he preaches. My review is a result of his following his own guidelines.
I have enjoyed gaining a better understanding of amazon reviewing and and newly enthused about my own reviews. Even better than that, I feel much more equipped to handle this aspect of promotion in the future when I am a published author.
Anybody who is interested in marketing a book should definitely read this one.
(I received a free copy of this book in exchange for an honest review)
I can vouch for the fact this this author practices what he preaches. My review is a result of his following his own guidelines.
I have enjoyed gaining a better understanding of amazon reviewing and and newly enthused about my own reviews. Even better than that, I feel much more equipped to handle this aspect of promotion in the future when I am a published author.
Anybody who is interested in marketing a book should definitely read this one.
(I received a free copy of this book in exchange for an honest review)
September 12, 2013
Reviews are without doubt important, what I hadn't realised until I read Rogers book was the subculture surrounding the review process. He has opened my eyes. Indie authors struggle to build their platform, whether it's on FaceBook, Twitter, Goodreads or Amazon (more usually all of these) and will tend to do anything that's legal, decent and honest to achieve that end. Inadvertently scuppering their chances through ignorance is best avoided to say the least. This compact book, is packed full of hints, tips and insights which steer the savvy self-publisher through a minefield. Thanks for putting pen to paper or fingers to keyboard: an invaluable addition to my collection of self-help books.
March 6, 2015
This author is a long-time Amazon reviewer and a very smart and generous man. He shares his experience and observations to help newbies avoid being blown up in the land-mine-strewn battlefield that we call "Amazon." You've poured your heart and soul (and time and money) into your book. It's worth spending a few hours educating yourself about the best ways to market it.
This is an in-depth look at the "culture" (some would say "cult") of Amazon reviewers by a man knows many of them. He's absolutely dead on when he says that reviewers dismiss ranking as being of no importance, while knowing EXACTLY how many loved ones they would sacrifice to get a higher position. No two reviewers are alike, but all should be approached cautiously. No one ever says what happens to the bull-in-the-china-shop, but he probably ends up as steaks.
Avoid the Top Reviewers Forum. Amazon has cracked down on authors self-promoting there and you'll get nothing but grief. Contacting reviewers individually is laborious, but it's the best way. If you use a list of top reviewers, take time to check the reviewer's profile page before sending your email. You'll find additional info that helps you decide how to approach him PLEASE don't send an unsolicited book to a reviewer. It will be ignored and may lead to blow-back.
Just write a short, polite appeal that tells a little about yourself and your book and ask the reviewer to please consider accepting a review copy. He will or he won't, but you'll improve your chances of a positive reply if you don't come across as arrogant and if you have your email proof-read BEFORE you send it. A poorly written email doesn't make me want to read the book.
DON'T get obsessive about reviews! They're only part of the big picture. I've seen books with pages of glowing reviews that aren't selling. Read KINDLE CASH SYSTEM by Nick Vulich for ideas about marketing your book both in and out of the Amazon system. Donna Lerna's WHAT I DID TO SELL MORE BOOKS ON AMAZON tells how to get the most bang for your marketing buck. Dee Ankary's wonderful FOOLPROOF KINDLE COVERS walks you through the process of creating an eye-catching cover that will grab the potential reader. IMHO, far more books fail to sell because of boring titles and unappealing cover art than because of bad reviews or lack of reviews.
I glance through the Amazon freebies every day. If a cover and title catches my eye, I get it. If I like it, I write a review. It's that simple. Figure out what you're hoping to accomplish with your book (Make money? Tell your story? Convert others to your beliefs?) and tailor your marketing accordingly. Good luck! I'm rooting for you.
This is an in-depth look at the "culture" (some would say "cult") of Amazon reviewers by a man knows many of them. He's absolutely dead on when he says that reviewers dismiss ranking as being of no importance, while knowing EXACTLY how many loved ones they would sacrifice to get a higher position. No two reviewers are alike, but all should be approached cautiously. No one ever says what happens to the bull-in-the-china-shop, but he probably ends up as steaks.
Avoid the Top Reviewers Forum. Amazon has cracked down on authors self-promoting there and you'll get nothing but grief. Contacting reviewers individually is laborious, but it's the best way. If you use a list of top reviewers, take time to check the reviewer's profile page before sending your email. You'll find additional info that helps you decide how to approach him PLEASE don't send an unsolicited book to a reviewer. It will be ignored and may lead to blow-back.
Just write a short, polite appeal that tells a little about yourself and your book and ask the reviewer to please consider accepting a review copy. He will or he won't, but you'll improve your chances of a positive reply if you don't come across as arrogant and if you have your email proof-read BEFORE you send it. A poorly written email doesn't make me want to read the book.
DON'T get obsessive about reviews! They're only part of the big picture. I've seen books with pages of glowing reviews that aren't selling. Read KINDLE CASH SYSTEM by Nick Vulich for ideas about marketing your book both in and out of the Amazon system. Donna Lerna's WHAT I DID TO SELL MORE BOOKS ON AMAZON tells how to get the most bang for your marketing buck. Dee Ankary's wonderful FOOLPROOF KINDLE COVERS walks you through the process of creating an eye-catching cover that will grab the potential reader. IMHO, far more books fail to sell because of boring titles and unappealing cover art than because of bad reviews or lack of reviews.
I glance through the Amazon freebies every day. If a cover and title catches my eye, I get it. If I like it, I write a review. It's that simple. Figure out what you're hoping to accomplish with your book (Make money? Tell your story? Convert others to your beliefs?) and tailor your marketing accordingly. Good luck! I'm rooting for you.
March 10, 2015
Yes, I NOW know that five stars mean I LOVE IT. I never really paid attention prior to reading this book on How to Get Good Reviews on Amazon. I actually was amazed to see that the author was right about putting a cursor over each star to see what it means! And I have been buying from Amazon since the 80s, although sadly I haven't been doing much reviewing. I read this book because I am in the process of writing my first Kindle book and I have been reading so many Kindle books to help me "do it right". Some of those books would talk about the importance of reviews. But not one of those I read spelled out the details like this book does. Opened a whole new world to me. I hadn't really paid much attention to reviewer ranking. Nor was I aware of a culture among reviewers. This book by Theo Rogers spelled it all out in an easy flow of reason. And although I got the book from the viewpoint of an author, it wasn't long into the reading - maybe only a few pages - that I found myself reading it and understanding it as a reviewer. I quickly realized with some chagrin that I have not done my author friends any favors when giving my few reviews. Although my reviews come from the heart - as Theo Rogers describes the five reasons people review on Amazon, I am the first reason: To Help. if I didn't see anything that I could add by reviewing a product, I didn't write a review.
I do read reviews before buying. Those reviews help me decide whether I want to buy or not. I didn't really pay attention to Amazon's question about did the review help me. Who knew how important it was to answer that question? I also saw reviews that seemed to me to be so negative, maybe even mean spirited, and as a result of reading this book, I have an understanding of what might be going on. It really is a culture with values and morals. Wow! Who knew?
So, yes, I am definitely glad I read this book in preparation of being a Kindle book author. But I believe that as a result of reading this book, I will definitely be a better reviewer. Hmmm... perhaps I need to go update some reviews I have written... and definitely write more reviews.
I do read reviews before buying. Those reviews help me decide whether I want to buy or not. I didn't really pay attention to Amazon's question about did the review help me. Who knew how important it was to answer that question? I also saw reviews that seemed to me to be so negative, maybe even mean spirited, and as a result of reading this book, I have an understanding of what might be going on. It really is a culture with values and morals. Wow! Who knew?
So, yes, I am definitely glad I read this book in preparation of being a Kindle book author. But I believe that as a result of reading this book, I will definitely be a better reviewer. Hmmm... perhaps I need to go update some reviews I have written... and definitely write more reviews.
March 26, 2015
When you walk into a bookstore you can put a book in your hands. Flick through it from cover to cover. Feel its weight. Heft it in your paws. If it were a fruit you could give it a squidge and see whether it's ripe.
In other words, you know what you are getting.
You can't do that digitally. You read the blurb, take a look at the "look inside", read the author's bio and that's about it. And that doesn't really tell you whether you are buying a weighty doorstep like War and Peace or a skinny pamphlet.
And that means that we are seeing something of a trend for authors to sell us short books. They look glossy on the outside, they promise the earth and just as you are getting settled to enjoy them they finish.
This book is most definitely at the skinny pamphlet end of the spectrum. We are talking a little over 70 pages. As you read it, the % completed bar is shooting upwards as fast as a Lamborghini's fuel gauge shoots downwards on a hot lap at the Nurburgring.
There is some interesting information in here. Theo seems to know what he is talking about. I picked up some useful titbits reading it. But the emphasis is very much on the "some" and "titbits". The sum total of the advice on how to get good reviews is to send your book to reviewers and ask them nicely to review it. And that is about it.
It's not a complete book. At 70 pages, it can't possibly be. It's like a child dressing up in Mummy or Daddy's clothes.
Can I recommend it? Ish. Sort of. A little. Authors do need to know some of the stuff in this ... I hesitate to call it a book ... in this pamphlet. It's well written. You can't dispute what Theo is saying.
But for me, it's much too short and for that reason overpriced. I paid over £3 for one third of a book - that makes it more than £9 if it were a full sized book. And I can't help feeling more than a little cheated by that.
In other words, you know what you are getting.
You can't do that digitally. You read the blurb, take a look at the "look inside", read the author's bio and that's about it. And that doesn't really tell you whether you are buying a weighty doorstep like War and Peace or a skinny pamphlet.
And that means that we are seeing something of a trend for authors to sell us short books. They look glossy on the outside, they promise the earth and just as you are getting settled to enjoy them they finish.
This book is most definitely at the skinny pamphlet end of the spectrum. We are talking a little over 70 pages. As you read it, the % completed bar is shooting upwards as fast as a Lamborghini's fuel gauge shoots downwards on a hot lap at the Nurburgring.
There is some interesting information in here. Theo seems to know what he is talking about. I picked up some useful titbits reading it. But the emphasis is very much on the "some" and "titbits". The sum total of the advice on how to get good reviews is to send your book to reviewers and ask them nicely to review it. And that is about it.
It's not a complete book. At 70 pages, it can't possibly be. It's like a child dressing up in Mummy or Daddy's clothes.
Can I recommend it? Ish. Sort of. A little. Authors do need to know some of the stuff in this ... I hesitate to call it a book ... in this pamphlet. It's well written. You can't dispute what Theo is saying.
But for me, it's much too short and for that reason overpriced. I paid over £3 for one third of a book - that makes it more than £9 if it were a full sized book. And I can't help feeling more than a little cheated by that.
February 17, 2015
Book Review by Alexis Aronis
Excellent Book - Smart and Honest
---------------------------------
The book "How To Get Good Reviews on Amazon: A Guide For Independent Authors & Sellers" by Theo Rogers (Kindle Edition), responds with wit and candor to the purpose of the writer: to present and to analyse the entire context associated with getting of 'Good Reviews on Amazon'.
The book is organized in such a way, as to facilitate its reading by the reader. This is important, because most readers, probably are also authors, who would love to get 'Good Reviews on Amazon'. Particular importance has the presentation by the author of the atmosphere prevailing in the group of reviewers and how they think about the books they review. Above all, makes a good impression that they try to choose books that really are interested on and that they enjoy these books. Also, in essence they try to be as honest as it is possible to be, in their assessment. Mostly, knowing the importance of Reviews on Amazon, generally intent to say something positive about the book they reviewed. Moreover, they really have the feeling, that each review must be objective: book readers should have created a concrete picture of the book before buying it.
In conclusion, it could be observed without any doubt, that this book really answers directly, in detail, thoroughly and comprehensively, the objectives set by the author. It reads pleasantly: but above all, it is a useful tool and it really helps, in order to learn from someone who knows things, the atmosphere in the group of reviewers of the Amazon, and their rationale in formulating reviews.
Excellent Book - Smart and Honest
---------------------------------
The book "How To Get Good Reviews on Amazon: A Guide For Independent Authors & Sellers" by Theo Rogers (Kindle Edition), responds with wit and candor to the purpose of the writer: to present and to analyse the entire context associated with getting of 'Good Reviews on Amazon'.
The book is organized in such a way, as to facilitate its reading by the reader. This is important, because most readers, probably are also authors, who would love to get 'Good Reviews on Amazon'. Particular importance has the presentation by the author of the atmosphere prevailing in the group of reviewers and how they think about the books they review. Above all, makes a good impression that they try to choose books that really are interested on and that they enjoy these books. Also, in essence they try to be as honest as it is possible to be, in their assessment. Mostly, knowing the importance of Reviews on Amazon, generally intent to say something positive about the book they reviewed. Moreover, they really have the feeling, that each review must be objective: book readers should have created a concrete picture of the book before buying it.
In conclusion, it could be observed without any doubt, that this book really answers directly, in detail, thoroughly and comprehensively, the objectives set by the author. It reads pleasantly: but above all, it is a useful tool and it really helps, in order to learn from someone who knows things, the atmosphere in the group of reviewers of the Amazon, and their rationale in formulating reviews.
September 30, 2014
Succinct and Informative
The fact that there's an entire subculture behind many Amazon reviews shouldn't surprise me as much as it did. I knew an organized and clever bunch were out there, and I'll admit to laughing myself into hysterics at some brilliant reviews. The sugar-free Gummy Bears comes to mind. Seriously I'll never look at starfish the same.
As a writer the bulk of my time is spent writing, or seeing to any of the innumerable tasks associated with the occupation, one of which is slogging through the trenches, trying to garner book reviews. In that respect this book gave me possible avenues to follow in hopes of attaining more. In another respect, as a writer who chose to go the small press indie route, I bristled occasionally at any hint of an internal good old boy hoop-jumping system. I went indie for a reason.
Of course Theo Rogers is sharing good information, and didn't personally devise the system, so I got over myself rather quickly. I do recommend this read to authors, in fact I'd classify this as vital information as to how to deal--and not deal with reviews, especially for authors just starting out. Thanks, Theo.
The fact that there's an entire subculture behind many Amazon reviews shouldn't surprise me as much as it did. I knew an organized and clever bunch were out there, and I'll admit to laughing myself into hysterics at some brilliant reviews. The sugar-free Gummy Bears comes to mind. Seriously I'll never look at starfish the same.
As a writer the bulk of my time is spent writing, or seeing to any of the innumerable tasks associated with the occupation, one of which is slogging through the trenches, trying to garner book reviews. In that respect this book gave me possible avenues to follow in hopes of attaining more. In another respect, as a writer who chose to go the small press indie route, I bristled occasionally at any hint of an internal good old boy hoop-jumping system. I went indie for a reason.
Of course Theo Rogers is sharing good information, and didn't personally devise the system, so I got over myself rather quickly. I do recommend this read to authors, in fact I'd classify this as vital information as to how to deal--and not deal with reviews, especially for authors just starting out. Thanks, Theo.
November 13, 2013
Theo Rogers writes clearly, and with authority and insight obviously gained from a wealth of 'insider experience'.
This book (thankfully) contains no frills; it simply offers a practical guided tour of the Amazon reviewers' world; both in terms of mindset and expectations.
Beyond the (hopefully obvious) suggestions of approaching a reviewer politely, respectfully and honestly, Theo also offers specific advice on how to deal with less-than-stellar reviews. In addition, he includes plenty of guidance on the reviewers' ranking system, and the effect of the voting buttons, which had a far greater impact than I had realised.
I now have some good-quality resources to hand should I decide to approach an Amazon reviewer.
My rating: a very solid 4 stars.
I was given a free ecopy of this book in exchange for my honest review.
This book (thankfully) contains no frills; it simply offers a practical guided tour of the Amazon reviewers' world; both in terms of mindset and expectations.
Beyond the (hopefully obvious) suggestions of approaching a reviewer politely, respectfully and honestly, Theo also offers specific advice on how to deal with less-than-stellar reviews. In addition, he includes plenty of guidance on the reviewers' ranking system, and the effect of the voting buttons, which had a far greater impact than I had realised.
I now have some good-quality resources to hand should I decide to approach an Amazon reviewer.
My rating: a very solid 4 stars.
I was given a free ecopy of this book in exchange for my honest review.
August 15, 2015
This book introduced me to an author’s tool that was news to me. Theo Rogers not only informed me of the tool but offered thorough guidelines in how to best apply it. The guidelines appear easy to follow, are clearly stated, and even include tips of what never to do for best results.
Getting good reviews is every writer’s dream. Any number of people may read your book and report how much it was enjoyed, but many readers don’t appear to realize the value of their review.
Of course, application will provide the proof of Mr. Roger’s guideline for getting one or more honest reviews on Amazon. I plan to add SEARCH FOR A REVIEWER to my To-Do list and go about putting the author’s guidelines to a test. I anticipate a positive result.
I thank you, Theo Rogers, for the newly added tool in my writer’s toolbox and for your straight-forward instructions on how to apply it to my book.
Getting good reviews is every writer’s dream. Any number of people may read your book and report how much it was enjoyed, but many readers don’t appear to realize the value of their review.
Of course, application will provide the proof of Mr. Roger’s guideline for getting one or more honest reviews on Amazon. I plan to add SEARCH FOR A REVIEWER to my To-Do list and go about putting the author’s guidelines to a test. I anticipate a positive result.
I thank you, Theo Rogers, for the newly added tool in my writer’s toolbox and for your straight-forward instructions on how to apply it to my book.
November 4, 2013
This is a simple but thorough guide to help authors who are seeking reviews for their books. It explains why Amazon reviewers invest time in writing reviews and how an author should approach them to request a review. It also warns about common mistakes authors make and how to avoid them. There is a whole culture and community to Amazon reviewing that I was only partially aware of. Theo Rogers explains its intricacies and I have a much better understanding of it after reading the book.
He writes in a straightforward, easy to read style and the book is concise and to the point. The time I spent reading the book was definitely time well spent. I would recommend it to authors who wish to use Amazon book reviews to promote their books in an effective and ethical way.
He writes in a straightforward, easy to read style and the book is concise and to the point. The time I spent reading the book was definitely time well spent. I would recommend it to authors who wish to use Amazon book reviews to promote their books in an effective and ethical way.
August 18, 2013
I'm not a top reviewer on Amazon, but can recommend this book to any author wanting to get their book reviewed in order to get more exposure. Theo is an expert in how the Amazon forums work, and the best way to approach reviewers. He also warns about frequent mistakes that authors make.
The book discusses why people review, how to find people your book will appeal to, and tips on the culture of the Amazon forums, and even why less than 5 star reviews are important too.
The book is a quick read, less than an hour and well worth the investment. I've been reviewing and on the forums for months, and knew some of what he shares, but also learned a lot. Highly recommended.
The book discusses why people review, how to find people your book will appeal to, and tips on the culture of the Amazon forums, and even why less than 5 star reviews are important too.
The book is a quick read, less than an hour and well worth the investment. I've been reviewing and on the forums for months, and knew some of what he shares, but also learned a lot. Highly recommended.
January 26, 2016
Frankly I wouldn't have read it if not for the strong recommendations of my writing group. The title suggested tips and tricks to get five star reviews. The book, instead, is much deeper than that. Theo is a member of the Amazon review community and he gives an inside view of the review culture that so many authors don't seem to get. I myself am a reviewer (I review books for a newspaper) and I agree with Theo - it's an often thankless job and we do it because we just want to help. Therefore, authors should understand this fundamental reason if they ever want to get reviews. Remember that the reviewer owes u nothing. Be respectful. A fascinating book for every author.
January 5, 2014
This was a BookBub featured book a few weeks ago. I would gladly have paid many times the list price for it. It gives an insider's view of what really goes on in the Amazon ratings world. I learned: how to find the real identity of the reviewer behind his avatar; how to target those top reviewers most likely to give my book a review; why there are mostly 5-star reviews on Amazon but why you want some ones and twos. There's sooo much more in this book - buy it! Recently published (2014) and up-to-date in the ever-changing world of Amazon.
September 25, 2013
I bought this booklet (as the author describes it) thinking it was a book. The length, which I could have discerned by more careful perusal of the product page, is the only aspect of this guide that disappointed me. Not all the insights and admonitions were new to me, but I did pick up some useful tips, and a very interesting glimpse into the world and mindset of the more dedicated Amazon reviewers.
August 14, 2013
This is a great little manual.
It won't guarantee you a good review, but it warns you how to avoid the pitfalls that will guarantee you some bad ones.
The reviewer culture is different on Goodreads, but that's not to say these techniques aren't equally applicable.
Recommended for any writer, but especially indies. And recommended to be read well before you get to the marketing phase.
It won't guarantee you a good review, but it warns you how to avoid the pitfalls that will guarantee you some bad ones.
The reviewer culture is different on Goodreads, but that's not to say these techniques aren't equally applicable.
Recommended for any writer, but especially indies. And recommended to be read well before you get to the marketing phase.
October 9, 2013
Smart, comprehensive guide for writers. Theo obviously did his homework and created an easy to follow plan. He certainly knows how the review system works and how to get reviewer attention. This should be required reading for anyone looking to sell books on Amazon.
March 10, 2015
Helpful Amazon Tips
This book is very helpful and points out many do's and don't concerning Amazon. It is a quick and easy read and insightful when it comes to reviews. I would recommend this book and keep it handy to use as a reference
This book is very helpful and points out many do's and don't concerning Amazon. It is a quick and easy read and insightful when it comes to reviews. I would recommend this book and keep it handy to use as a reference
March 28, 2023
What I am about to say will initially appear irrelevant, and then I will explain why it is not.
I recently wrote a book titled "F**ked My Way Up to the Top: The Complete Biography of Lana Del Rey Using Her Own Words". This information is important as I hope by mentioning it, I may bring some attention to my work, which is more than anything Theo Rogers' guide can do. Indeed, his publication is an utter waste of time.
It's a shame because Theo is a promising voice in the field. He's not primarily a book writer but a book reviewer, meaning he holds a desirable perspective for us who need him the most. Sadly, his advice is not only easily googlable but is wholly out-of-date. His every strategy is obsolete and each link he provided was broken; for example, the Top Amazon Reviewers list is no longer available on the site, and reviewer profiles do not boast badges or contact details anymore. To add salt to injury, his writing style is annoyingly meandering, often stumbling into phrases such as "before we get into that" and "let me go back to this".
Theo desperately needs to update this booklet or take it off the market immediately. In the case of the former, I'll gladly revise my review, but standing here in 2023, this text makes bold promises and then simply swallows your money before shrugging you off. In short, I feel mugged.
I recently wrote a book titled "F**ked My Way Up to the Top: The Complete Biography of Lana Del Rey Using Her Own Words". This information is important as I hope by mentioning it, I may bring some attention to my work, which is more than anything Theo Rogers' guide can do. Indeed, his publication is an utter waste of time.
It's a shame because Theo is a promising voice in the field. He's not primarily a book writer but a book reviewer, meaning he holds a desirable perspective for us who need him the most. Sadly, his advice is not only easily googlable but is wholly out-of-date. His every strategy is obsolete and each link he provided was broken; for example, the Top Amazon Reviewers list is no longer available on the site, and reviewer profiles do not boast badges or contact details anymore. To add salt to injury, his writing style is annoyingly meandering, often stumbling into phrases such as "before we get into that" and "let me go back to this".
Theo desperately needs to update this booklet or take it off the market immediately. In the case of the former, I'll gladly revise my review, but standing here in 2023, this text makes bold promises and then simply swallows your money before shrugging you off. In short, I feel mugged.
March 8, 2024
Great ebook, one of the best and the author is transparent and honest. Just read his book description to find out.
July 17, 2016
I downloaded this for free during a promotion. The following is my honest opinion on this book:
As someone who’s been reviewing on amazon for more than a year now I was keen to see what Theo Rogers’ advice would be to sellers and authors. As the title suggests this book is intended to help people understand how to get good reviews on amazon for your book or product.
The book is a short read at 74 pages but has a lot of useful advice and told from the point of view of a reviewer and not a seller as many other books on the subject are. The book contains practical advice such as how to contact reviewers but it also contains information about what makes people review on amazon and gives a little insight into the amazon ranking system for both reviews and reviewers.
The first chapter is about why people review and although a seller or author may want to by-pass this chapter for the practical advice I would strongly urge you to read this as it does explain the different reasons that people review and knowing this can help you understand the actions of some reviewers. For example I fall into the category of wanting to help people with my reviews but the book also highlights that some reviewers are simply there to play the ranking game and raise their rank. The book also explains the ranking system for amazon reviews themselves which can help you to understand why some reviews stay on the front of a product page while others never appear.
The practical advice is really not to be ignored. Rogers gives you template examples of emails to send to reviewers as well as ideas on how to sound less impersonal and make a connection with a reviewer. He also explains what NOT to say to a reviewer. All this information is very important and I can first hand say that I agree with everything in these chapters having been contacted with both ‘Dear Sir’ and ‘Dear Malcolm’ before – in case you don’t know my name isn’t Malcolm and I am female!
The end of the book has again more information on what to do with reviews once you have them. While I agree with most of the advice here, I don’t like the suggestions Rogers gives to say authors, for example, that their own fan base can help ‘neg’ (give negative votes) to negative reviews of their work. While this does happen and of course no author wants to have a negative review of their work, I dislike the fact Rogers has suggested this method as I can only see a potential increase of negative voting on less than 4/5 star reviews and sometimes a detailed 3 star or negative review has valid remarks in it and serves as helpful to new customers.
The book is titled ‘How to Get Good Reviews on Amazon’ and I think it should have been just titled ‘How to Get Reviews on Amazon’ given the fact that sometimes there are products and books that just simply aren’t any good, though this I find is rare.
This is a short read and overall, despite my criticisms, it’s a great book for anyone new to amazon or who is lost on how to get amazon reviews. There’s nothing offensive to read and it can be read within an hour or so which makes the current price tag of over £2.50/$3.30(rrp $3.99) on amazon UK and US respectively seems a bit much for a short book. It’s up to you whether you feel the need for this advice at this price or if you can find it elsewhere.
EDIT: I forgot to add that although it's mentioned briefly in the book I would like to give a bit of my own advice and urge any potential seller and especially author to check out a reviewers own website/ blog/facebook etc if they have one. This can help you target the right reviewers and make you stand out better with them as many book reviewers like me have a submissions page which details the books I will or won't accept for review plus additional info and an easy way to contact me! :)
As someone who’s been reviewing on amazon for more than a year now I was keen to see what Theo Rogers’ advice would be to sellers and authors. As the title suggests this book is intended to help people understand how to get good reviews on amazon for your book or product.
The book is a short read at 74 pages but has a lot of useful advice and told from the point of view of a reviewer and not a seller as many other books on the subject are. The book contains practical advice such as how to contact reviewers but it also contains information about what makes people review on amazon and gives a little insight into the amazon ranking system for both reviews and reviewers.
The first chapter is about why people review and although a seller or author may want to by-pass this chapter for the practical advice I would strongly urge you to read this as it does explain the different reasons that people review and knowing this can help you understand the actions of some reviewers. For example I fall into the category of wanting to help people with my reviews but the book also highlights that some reviewers are simply there to play the ranking game and raise their rank. The book also explains the ranking system for amazon reviews themselves which can help you to understand why some reviews stay on the front of a product page while others never appear.
The practical advice is really not to be ignored. Rogers gives you template examples of emails to send to reviewers as well as ideas on how to sound less impersonal and make a connection with a reviewer. He also explains what NOT to say to a reviewer. All this information is very important and I can first hand say that I agree with everything in these chapters having been contacted with both ‘Dear Sir’ and ‘Dear Malcolm’ before – in case you don’t know my name isn’t Malcolm and I am female!
The end of the book has again more information on what to do with reviews once you have them. While I agree with most of the advice here, I don’t like the suggestions Rogers gives to say authors, for example, that their own fan base can help ‘neg’ (give negative votes) to negative reviews of their work. While this does happen and of course no author wants to have a negative review of their work, I dislike the fact Rogers has suggested this method as I can only see a potential increase of negative voting on less than 4/5 star reviews and sometimes a detailed 3 star or negative review has valid remarks in it and serves as helpful to new customers.
The book is titled ‘How to Get Good Reviews on Amazon’ and I think it should have been just titled ‘How to Get Reviews on Amazon’ given the fact that sometimes there are products and books that just simply aren’t any good, though this I find is rare.
This is a short read and overall, despite my criticisms, it’s a great book for anyone new to amazon or who is lost on how to get amazon reviews. There’s nothing offensive to read and it can be read within an hour or so which makes the current price tag of over £2.50/$3.30(rrp $3.99) on amazon UK and US respectively seems a bit much for a short book. It’s up to you whether you feel the need for this advice at this price or if you can find it elsewhere.
EDIT: I forgot to add that although it's mentioned briefly in the book I would like to give a bit of my own advice and urge any potential seller and especially author to check out a reviewers own website/ blog/facebook etc if they have one. This can help you target the right reviewers and make you stand out better with them as many book reviewers like me have a submissions page which details the books I will or won't accept for review plus additional info and an easy way to contact me! :)
October 27, 2015
Some useful advice, some advice that's too technical, and some of what seemed to me to be stating the obvious (like paying people to review you, or paying some company to provide such reviews).
The problem with the book is - possibly - that it's already out of date. Even while I was reading it back in 2013 Rogers wrote more than once that Amazon was probably, or had possibly, already changed some things he was talking about.
In the end, though the idea of the book is good, and probably there are writers willing to work their way through it and take advantage of what Rogers says, I found I just didn't have the time to absorb all the ins and outs of making Amazon's review system work for me. My bad, probably.
The problem with the book is - possibly - that it's already out of date. Even while I was reading it back in 2013 Rogers wrote more than once that Amazon was probably, or had possibly, already changed some things he was talking about.
In the end, though the idea of the book is good, and probably there are writers willing to work their way through it and take advantage of what Rogers says, I found I just didn't have the time to absorb all the ins and outs of making Amazon's review system work for me. My bad, probably.
November 21, 2015
Great
A good beginners level book on obtaining reviews. Although some of these methods don't work very well, they can help get your book Up and running
A good beginners level book on obtaining reviews. Although some of these methods don't work very well, they can help get your book Up and running
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