Essentials of Business Analytics

by Jeffrey D. Camm, James J. Cochran, Michael J. Fry

This book provides coverage over the full range of analytics--descriptive, predictive, prescriptive--not covered by any other single book. It includes step-by-step instructions to help students learn how to use Excel and powerful but easy to use Excel add-ons such as XL Miner for data mining and Analytic Solver Platform for optimization and simulation.

696 pages, Hardcover

First published January 1, 2014

Reviews

[Andrew · Rating 3 out of 5]

This text was part of my MBA program, and it's decent, but not amazing. It's what I would call a great reference book, but not necessarily a great teaching book. By that I mean that all the info you want and need is there... But it's not always explained well. I found that I had to supplement the textbook descriptions with YouTube videos and lots of discussions with classmates to really understand the content.

Another negative: most modern textbooks come with online accounts where you can study and test yourself (quizzes, etc). This textbook has nothing like that. Its "online companion" is simply Excel files with the datasets used in the examples.

[Prateek Gupta · Rating 4 out of 5]

Highly recommended for understanding breadth of business analytics