Richard Travis Hall is an American comedian, writer, documentary maker, and musician, first coming to prominence as a sketch comedian in the 1980s. He wrote and performed for a range of American networks, in series such as Fridays, Not Necessarily the News (popularising the "sniglet" neologism), and Saturday Night Live. After winning a Perrier Comedy Award in 2000, using the character of Tennesseean country musician Otis Lee Crenshaw, Hall became popular in the United Kingdom, regularly appearing on QI and similar panel shows. He has created and starred in several series for the BBC, including comedies with Mike Wilmot and documentaries often concerning cinema of the United States. Hall has also maintained a successful stand-up comedy career, as both Crenshaw and himself.
From Wikipedia: The term sniglet was conceived by comedian Rich Hall during his tenure on the 1980's HBO comedy series Not Necessarily the News. Each monthly episode features a regular segment on sniglets, which Hall described as "any word that doesn't appear in the dictionary, but should".
This book is obviously a version for kids. I remember sniglets from the show, but looking at this edition 35 years later, most of it is pretty lame. The thing that made me rate this a 3 were sniglets that have actually endured: spork and cheedle.