Effective Public Relations

by Scott M. Cutlip

Review copy.

Genres: Nonfiction, Textbooks, Business, Communication

588 pages, Hardcover

First published February 1, 1982

Reviews

[Liz · Rating 3 out of 5]

Well, now that I've gotten my APR, I'm glad to have this book around. While I didn't read the entire thing, it will stay on my shelf as a tried and true PR reference.

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It's the PR bible, it turns out. Gotta have it to make it through the APR exam, so yes, I probably have just bought my last ever textbook. Unless I decide to get another masters or Ph.D. someday.

[Alyssa · Rating 3 out of 5]

3.5 stars. This was the last textbook I will ever have to read for college! :)

[Adam · Rating 3 out of 5]

This was alternately a thrill and a chore. Some parts are excellent, some parts are awful. It definitely reads like it was written by two people: one who could write and one who could not.

[MaiEak Blackgood]

Very Good Book

[Zeno Izen · Rating 3 out of 5]

This public relations textbook was good enough that I've saved it for all these years, and still refer to it occasionally. A favorite part of this book is the treatment of the American Revolution as a public relations campaign. According to this book, the Boston Massacre was not a spontaneous event and the Liberty Tree was a clever symbol for rallying the colonists.

[Nines · Rating 5 out of 5]

what can i say? it's a text books.
you should read this if you're a PR student. but PR practitioner should read this one too..

[Sisca · Rating 3 out of 5]

Buku wajib nih.. gimana ya...

[Melissa DelaCalzada · Rating 5 out of 5]

Great reference for public relations professionals who are pursuing an Accreditation in Public Relations.

[Nil Neil]

ok

[Yoanita Marlinasari · Rating 5 out of 5]

evaluation programm

[Nica Valenzuela]

nice book

[Lagi Baca · Rating 4 out of 5]

Rujukan buku perkuliahan yang lumayan lengkap, khususnya bagi jurusan public relation

[Saqib]

asd